There has been a lot of buzz lately on whether RIM will decide to run a commercial during Superbowl 2011. Is it coincidence that the Black Eyed Peas, who are playing during the half-time show, also happen to be a BlackBerry sponsor? Has RIM been building this moment up, banking on the large audiences of the Superbowl to boast advertisement of their upcoming devices and tablet? It does certainly seem so, as all signs point to yes for a BlackBerry commercial during the Superbowl. The big question is, how will RIM utilize their air-time?