BlackBerry Ltd's bread and butter is mobile security via its device management service. It is what launched then Research In Motion to the top spot in every company's wish list. And it can still deliver today. This week, interim and acting CEO for BlackBerry sent a letter to key partners to reassure them that BlackBerry is here to stay, and not only that, but that it is prepared to take on management for other devices purchased by employees; be it iPhones or Android devices.
Not only that, but considerable effort is underway to further improve capabilities of BlackBerry's enterprise solution which has led the company to roll out the all new BlackBerry Enterprise Server 10.2 for enterprise clients to see for themselves how BlackBerry can help them manage iOS, Android and BlackBerry Devices from a unified console. Its not just hype. Currently BlackBerry counts with nearly 30,000 BES commercial and test servers currently installed around the world.
Sure, we've known BlackBerry to over-promise and under deliver in the last few years, but when it comes to understanding the enterprise needs, BlackBerry has an unmatched track record.
Of course since the pundits began throwing around their eulogies for BlackBerry predicting its ultimate demise, other companies have began to slowly get their feet wet and enter the race for getting a piece of the enterprise pie.
Samsung, was one of those companies which due to its huge success in the consumer market and the groing trend of BYOD in companies all over the world decided to make modifications to its Android OS to effectively challenge BlackBerry Balance with a similar feature set dubbed Samsung Knox. Both offer a feature that allows companies to create secure work perimeters on on employee's device, disabling anything that would allow employee's to indadvertedly leak or misuse sensitive company information.
But Samsung is faltering in this area. The Wall Street Journal reports that Samsung has had its share of drawbacks and delays, making its potential customers very frustrated, amongst those which is the United State's Department of Defense.
From the article:
The risk, many pundits say, lies in Android's open source nature, which makes it prone to viruses and easier to hack than iOS or BlackBerry.
Granted, unlike BlackBerry, Samsung counts with tons of cash to change that perception and to continue development of their offering, but BlackBerry needs to stay a step ahead of the game if they really want to stick around for the long haul.