The ways to successfully promote a product launch are endless. BlackBerry has done many successful launches in the past & they seem to always know that one "special" promotion that will get their brand that much needed publicity.
BlackBerry has taken the opportunity to partner with Air Canada to launch the Blackberry Keep Moving Contest. This contest runs until mid-April & offers you a chance to win a $10,000 Air Canada Vacations Gift Certificate or a BlackBerry Z10.
On a slightly sad note, you must be resident of Canada and age of majority.