So what's going on? Well, it seems as though BlackBerry are considering of creating BBM as another business under the BlackBerry name. As the move to make BBM cross-platform is underway, this isn't such a crazy consideration and there's no reason to think that BlackBerry haven't considered it.
The Wall Street Journal have worded their article carefully - there are no plans laid down or any decisions made at the moment. Just "considerations".
On a positive note for the millions of BBM users out there though - there may be a desktop version of the world-class messaging app as well.
Of course, as BlackBerry manoeuvre BBM is a social platform as well as a messaging platform with BBM Channels, none of this seems far-fetched at all, and it wouldn't surprise me if this hasn't already been considered for some time.
For now, we'll just have to wait and see where BBM goes.