Porsche Design Group CEO Juergen Gessler stated that the, “Porsche Design has been a symbol for Iconic Style since 1972,” and that “Products with clean lines and no frills are at the heart of our design philosophy. Our collaboration with BlackBerry led to a smartphone that implements our credo without compromises. The Porsche Design P’9981 Smartphone by BlackBerry is a modern luxury smartphone that combines timeless design with state-of-the-art technology.” This explains the "boxy" look that so many were questioning when this device first leaked.
Managing Director for RIM Germany Axel Kettenring, says: “We are very proud to receive this seal of quality. Receiving the Plus X Award for the Porsche Design P’9981 smartphone confirms we are operating at the cutting edge with our demand for design and quality.”