BlackBerry has cut the ribbon on the their first BlackBerry Retail Concept Store in the Middle East. The BlackBerry retail store gives residents in Dubai an all of the United Arab Emirates the opportunity to get a hands on experience with the newest BlackBerry phones and pre-order upcoming phones. The BlackBerry store is located in the Dubai Mall, which is the largest mall in the world, attracting close to 37 million visitors a year.
For the first time in the Middle East, United Arab Emirates users and Dubai Mall visitors will experience a personalized BlackBerry-branded service that will reflect the priority and importance given to the region by the global smartphone brand.
The new store will ensure local users are taking full advantage of their devices thanks to the in-store maintenance and repair service hub offering free software upgrades, data back-up and transfer solutions, product set-up, service collection and warranty verification, as well as the first one-hour repair or replace service in the Middle East.