• BlackBerry Not Ready To Give Up On New Devices Just Yet

    Bell Releases .122-img_20160408_145230-1-640x337.jpg

    Despite a disappointing announcement that it sold only 600,000 units last quarter, BlackBerry CEO John Chen revealed that his company isn't ready to throw in the towel on introducing new BlackBerry devices to the masses.

    In a recent interview with The National, a publication based in Abu Dhabi, Mr Chen said that two new Android based devices are in the pipeline.

    Code named Rome and Hamburg, one device is a completely touch screen unit while the second unit will continue to appeal to BlackBerry traditionalists with a physical keyboard. Both handsets will be powered by the Android operating system. While internal specifications haven't even been hinted at yet, Chen said he is aiming for both phones to be priced somewhere in the sub-$500 price range. Far below the price of the BlackBerry Priv.

    "The fact that we came out with a high end phone (as our first Android device) was probably not as wise as it should have been." He added that the $699 slider phone was "was too high-end a product," noting that "a lot of enterprise customers have said to us: 'I want to buy your phone, but $700 is a little too steep for me. I’m more interested in a $400 device.'"

    While Mr. Chen has stated repeatedly he would consider selling the handset division of BlackBerry if sales and profits don't increase, the revelation that two new phones are in the development pipeline show that he hasn't given up hope just yet.

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