BBM isn’t going fully cross platform yet though. For the time being, it will only be available in the App Store for the iPhone (not iPad or iPad mini), and Google Play for select Android devices (running Jelly Bean). Windows Phone users may end up seeing it down the line but no timetable has been given for BBM on WP8.
The decision to bring BBM to other operating systems could be to try to entice ex-BlackBerry users to come back by giving them a taste of what they're missing on BB10. BBM Video Chat will be working fully on both iOS and Android devices as well.
Do you think BBM going cross platform is a good idea for BlackBerry? Let us know in the comments below!