Let's be honest with ourselves for a moment, BlackBerry isn't always the greatest when it comes to commercials for their product offerings. But, this recent BlackBerry 10 launch is different. They've learned who to partner with to brand themselves to their demographics!
Later today (Sunday), the downtown core of Toronto will be overtaken by tween & teen girls for the annual MuchMusic Video Awards. This downtown block party is always a big branding opportunity for Canadian brands, and this year BlackBerry once again is a title sponsor, joined by H&M, Subway, Coca-Cola and tons more.
What makes BlackBerry stand apart from the other sponsors is the exposure they're getting on MuchMusic's dedicated MMVA website. Liz Trinnear, one of the host for tonight's MMVA has posted several articles about how her BlackBerry is helping her keep things organized this week for the festivities
Will you be watching this year's MuchMusic Video Awards? I'll be watching it for...umm...BlackBerry-related research purposes!