WATERLOO — BlackBerry has hired a new executive to take charge of sales efforts for its struggling smartphone business.
As senior vice-president for global device sales, Alex Thurber will lead efforts to grow sales of the Android-powered Priv, BB10 phones and future devices, the Waterloo company said.
In a posting on the company's official blog, Thurber said his focus is "to achieve BlackBerry's strategic priority in making the device business profitable."
Thurber comes to BlackBerry from WatchGuard, where he was vice-president of sales for the supplier of security solutions. He previously held a similar with software security company Tripwire, and led worldwide channels and commercial sales operations at McAfee.
"At WatchGuard, I engineered a complete sales turnaround, helping the company move from declining revenue to six straight quarters of year over year growth, including the largest quarterly and annual revenue in the company's history," he said in the blog.
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