Continuing with the principle of creating innovative and focused advertising for BlackBerry 10, BlackBerry have recently teamed up with the digital marketing company Amscreen to complement its current UK tour of shopping centres.
Amscreen is a nationwide system of over 1900 screens found in convenience stores and forecourts. The advertisements highlight the experimental roadshows as will as provide live streams from Twitter to provide both further details plus consumer feedback on BlackBerry 10 in real-time.
Amscreen's CEO Simon Sugar said
It's encouraging to see such attention to detail by teaming up with partners like this to make sure that a very focused message is being delivered to the public in these ways, and I'm looking forward to seeing how innovations are going to appear in the USA after launch.