• BlackBerry Classic - Now Official


    BlackBerry have just announced the BlackBerry Classic at the launch event. Complete with the classic BlackBerry "toolbelt", call, menu and back buttons aside the famous trackpad. The BlackBerry Classic is a device that delivers the core BlackBerry experience.

    Check out the press release for all of the details about the BlackBerry Classic.



    WATERLOO, ONTARIO--(Marketwired - Dec. 17, 2014) -
    Editors Note: There is a photo associated with this press release.
    BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, today launched the BlackBerry(R) Classic(TM), a no-nonsense smartphone built to meet the needs of productive people who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard.
    "We listened closely to our customers' feedback to ensure we are delivering the technologies to power them through their day - and that feedback led directly to the development of BlackBerry Classic," said John Chen, Executive Chairman and CEO at BlackBerry. "BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It's the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today's busy world."
    Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry(R) Bold 9900 experience with:
    -- Three times faster browser
    -- 60 percent more screen space
    -- 50 percent longer battery life
    -- Greater variety of applications through BlackBerry World and the Amazon
    Appstore

    Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:
    -- BlackBerry(R) Keyboard & Trackpad - The QWERTY keyboard has stood the
    test of time as the iconic BlackBerry feature that users know and trust.
    Crafted for optimal speed and accuracy, the BlackBerry Classic's QWERTY
    keyboard gives users the control and confidence to communicate quickly
    and clearly using one hand with a trackpad and classic navigation keys.
    -- BlackBerry(R) Browser - The BlackBerry 10 web browser is amazingly fast
    and astoundingly beautiful. That's why HTML5TEST.com rates it amongst
    the top mobile browsers for web fidelity.(i) Access your favorite online
    content as it was meant to be seen, faster than ever before and with
    unlimited browser tabs.
    -- Screen & Battery - The BlackBerry Classic offers a form factor optimized
    for power communicators with a 3.5-inch touch screen display, 294 dpi HD
    resolution and Corning(R) Gorilla(R) Glass 3 for greater durability. The
    BlackBerry Classic also offers a large battery capacity and state-of-
    the-art battery optimization software. With up to 22 hours of battery
    power, you can be confident that BlackBerry Classic will be ready to
    deliver results when you need it.(ii)
    -- Premium Components - The device is built with durable materials mixed
    with top-of-the-line technology. This includes a 1.5 GHz Qualcomm
    Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up
    to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with
    enhanced optics and upgraded imaging sensors.
    -- BlackBerry(R) 10 OS 10.3.1 - The BlackBerry Classic comes preloaded with
    the BlackBerry 10.3.1 operating system, offering a fresh look that
    incorporates updated icons and an instant action bar so that each user's
    most commonly accessed functions are in the center of their screen. With
    this new operating system, users gain access to powerful features,
    including:
    -- BlackBerry(R) Blend - BlackBerry Blend brings messaging and content
    that is on your BlackBerry smartphone to your computer and tablet.
    Get instant message notifications, read and respond to your work and
    personal email, BBM(TM) and text messages, and access your
    documents, calendar, contacts and media in real time on whatever
    device you are on, powered by your BlackBerry.
    -- BlackBerry(R) Assistant - The BlackBerry Assistant is BlackBerry's
    first digital assistant and can be used with voice and text commands
    to help users manage work and personal email, contacts, calendar and
    other native BlackBerry 10 applications. It's the only smartphone
    assistant on the market today that can access both personal and work
    content in your work perimeter. BlackBerry Assistant intelligently
    determines how to respond to you based on how you interact with it -
    if you type, it responds silently, if you speak, it speaks back and
    if you activate over Bluetooth, it speaks back with additional
    context because it assumes you might not have access to the screen.
    -- Dual app storefronts for a wealth of professional and popular apps:
    -- BlackBerry World - BlackBerry World showcases essential
    productivity apps for business professionals looking to drive
    efficient communications and collaboration.
    -- Amazon Appstore - Preloaded on BlackBerry Classic, users can
    access popular Android apps and games through the Amazon
    Appstore including Candy Crush Saga, Pinterest, Kindle for
    Android and Cut the Rope 2. Users can also scan Android apps for
    malware and privacy issues prior to installation using
    BlackBerry Guardian.
    -- BlackBerry(R) Hub - The one place to manage all your conversations -
    email, texts, BBM, phone calls, social media and more. You can even
    glance at what's next in your calendar. It's always available with a
    single swipe to help you stay organized, in control and on top of all
    your conversations.

    BlackBerry Classic is built on BlackBerry's renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM.
    "This device underscores our commitment to helping BlackBerry users be at their most productive and respond to the demands of business from anywhere, at any time," said Chen. "By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there."
    The BlackBerry Classic is now available through local carriers around the world and online through ShopBlackBerry.com and Amazon.com. For more information, please visit http://www.blackberry.com/Classic. A variety of accessories including cases and chargers are also available.
    (i) Data taken from HTML5TEST.com from January, 2013 to July 22, 2014 and compares the latest builds for this duration for Android, Chrome, Firefox, iOS and Windows.
    (ii) Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.
    About BlackBerry
    A global leader in mobile communications, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.


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