All eyes have been on the UK and Canada as the new BlackBerry 10 devices go on sale. As much as we wanted to see the new Z10 and Q10 announced at the launch event, what we really want to see are some steller sales to show that BlackBerry made the right choice to go with their own path.
So far, the details emerging are more than encouraging.
Today, BlackBerry issued a press release with CEO Thorsten Heins stating that Canada and the UK are more than exceeding previous BlackBerry launch sales:
2 out of the last 3 years have seen very strong BlackBerry sales in the UK. This is largely due to the budget line of Curve 8520 and 9320 phones. These are cheap to buy on Pay-as-you-Go and also free with dirt-cheap monthly contracts. Popular among youths - this was the “go to” phone to keep connected with your mates. Jeffries’ analyst, Peter Misek has reported of widespread sellouts among Carphone Warehouse stores in the UK. Carriers Vodafone, EE and Orange are seeing “robust demand” while white Z10s already have a widespread shortage in Phones4U stores. Other analysts have confirmed this, and are seeing low channel inventories and strong channel support.
Being BlackBerry’s home turf, Canada shouldn’t surprise anyone about encouraging sales - but 50% more than any other release? That’s shocking. But it gets better.
Rogers have informed us of some great reports of sales so far:
- We have sold more BlackBerry smartphones on February 5th 2013 than any other day in Rogers history (Rogers was the first carrier to launch BlackBerry services in 1999).
- Rogers BlackBerry experts activated thousands of BlackBerry Z10 smartphones yesterday, and provided customers with in depth training and support.
- Some stores have temporarily sold out of the BlackBerry Z10 and additional inventory has been shipped to Rogers retail locations across Canada.
More customers is going to mean more app developers taking notice and bringing the applications that BlackBerry users have been crying out for. What BlackBerry and the loyal fanbase now want to see is continued sales and a great launch in the USA.
With the pre-launch hype now post-launch hype, the comeback of BlackBerry seems to carry a note of cautious optimism rather than outright pessimism. If the momentum can be kept up, we will be seeing an amazing year in motion for BlackBerry.
Read on for the BlackBerry press release.
WATERLOO, ONTARIO--(Marketwire - February 06, 2013) - BlackBerry® (NASDAQ: BBRY)(TSX: BB) today issued the following statement:
"In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada," said Thorsten Heins, President & CEO of BlackBerry. "In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. Research In Motion announced that effective January 30, 2013, the Company would operate around the world under the iconic name BlackBerry. The legal name of the company has not changed, but the Company will do business as BlackBerry until shareholders vote for the official change at the Company's Annual General Meeting later in 2013. Effective Monday, February 4, 2013, the Company commenced trading under its new ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com .
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of wh ich filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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