• BlackBerry Announces They Acquired French Tech Startup Scroon

    BlackBerry announced today that it had acquired the French software developer Scroon to help profit from the wildly successful BBM. BlackBerry bought the French company back in May, 2013 right before the smartphone company made preparations to put itself up for sale.

    Alexandre Mars, Scroon's founder said in an email that he hadn't made public the sale of Scroon because " of the “delicate media buzz” around the company, which introduced a new line of phones this year in an attempt to regain market share."

    Scroon manages many social media sites such as Facebook and Twitter for large clients such as Warner Brothers Entertainment, Pugeot, Louis Vuitton, Hennessy and Moet among others. BlackBerry hopes to capitalize on the new found popularity of BBM since it released versions of the instant messenger client for Android and iOS platforms.

    With upwards of 80 million users on BBM, BlackBerry hopes to profit with the BBM Channels part of BBM which will target users with sponsored posts and channels.

    What do you think of the acquisition of Scroon by BlackBerry? Will it help? Is it a little too late? Will the release of BBM channels to the public being in the revenue BlackBerry needs? Let us know in the comments below.

    Source: Bloomburg

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