Acision, one of the worlds biggest independent research firms focusing on mobile messaging trends just released their most recent findings in their annual study. This year they found that US and UK mobile messaging trends are beginning to align more closely. The study finds that both US and UK users are now using multiple messaging platforms to communicate every day, impacting daily messaging traffic.
Although the study contains some very interesting tidbits about MMS and SMS messaging, the research hilights a few key takeaways. Although SMS is still one of the biggest methods of communication, used by 96% and 92% of respondents in the UK and UK respectively, half of US participants expressed that they prefer Over The Top messaging services (read: iMessage, BBM, GTalk, WhatsApp, etc.) because of their added features such as the ability to see whether a message was delivered, speed and reliability.
Based on that criteria alone, guess which was the number one messaging platform in the UK?
From the Acision report:
When analysing the most popular messaging applications by numbers of messages sent, across all age groups BlackBerry Messenger (BBM) comes out on top in the UK, with an average of 110 messages sent every week. This is followed by SMS (75 messages per week - MPW), WhatsApp (74 MPW) with both iMessage and Facebook Messenger following at (64 MPW). SMS rules in the US, with an average of 111 messages sent every week, with those aged 12 to 18 sending 150 SMS messages per week – 35% more than the average user. The continued high SMS usage, again maybe influenced by unlimited SMS packages.
With the launch of BBM on multiple platforms later this summer, this is nothing short of amazing news. There are thousands of users out there who are already familiar with BBM and who will undoubtedly want to install BBM on their current platform of choice. BBM delivers on speed, reliability and most importantly immediacy informing the user of delivered and read statuses.
In the US however, the adoption rate might be a little bit more shaky due to the prevalence of unlimited SMS packages, however, the added bonus of a secure infrastructure might be enough to woo consumers to make a shift to the upcoming cross-platform BBM.