BlackBerryOS.com - BBM Still Reigns Supreme Over Competition
  • BBM Still Reigns Supreme Over Competition



    Instant messaging has become the norm for mobile users. It seems as though texting, instant messaging and email have almost replaced the phone call. BBM has long been the a strong point for RIM, and has proven to be popular among today's youth. Despite its popularity some question its ability to maintain its position as the instant-messaging, due to RIM's recent struggle.

    With over 55 million users worldwide BBM is clearly the preferred instant-messaging client, but that has not stopped the competition from moving in on this reach new market. Apple, Samsung, and third party vendors have all jumped on the opportunity to cater to consumers instant messaging fix. Apples iMessage has been slowly gaining popularity among its iPhone users while WhatApp Messenger has been gaining popularity across all platforms.

    So what plans does RIM have for BBM? For starters its does plan on making it a part of its next generation BB 10 platform. But what about the competition? Can we expect BBM to run on other platforms in the near future? The answer to the latter may be a solid no.

    According to the Wall Street Journal RIM had plans to license out its proprietary network before now CEO Thorsten Heins, came on board. A project formed by former Co-CEO's Mike Lazaridis and Jim Balsillie, code-name " SMS 2.0" would open up RIM's network to other smartphone makers. SMS 2.0 would license BBM as a service to these other smartphone makers, and allow RIM to make a profit off of licensing fees and support. RIM even acquired the popular messaging company called LiveProfile. However, the project was quickly squashed when newly appointed CEO Thorsten Heins decided that the company should not go with any licensing deals.

    BBM is an important part of the BlackBerry brand, and is one of the things that separates it from other smartphones. RIM will need to concentrate on perfecting the BBM application on its BB 10 line of devices. Consumers will be expecting a BBM client that runs just as smooth as their current BlackBerry device.



    via:wsj
    This article was originally published in forum thread: BBM Still Reigns Supreme Over Competition started by ice2921 View original post


    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts

    danewcrack

    Join "The Grown & Sexy" side of BBM!

    Decadence is a social experience where mature minded people socialize. Our membership averages ages 25-45. We're clearly the 'Grown & Sexy' crowd.

    danewcrack 04-20-2014, 12:18 AM Go to last post
    txradioguy

    playbook update 2.1.0.1917

    Huge mistake by BlackBerry if this truly is the last update.

    txradioguy 04-18-2014, 03:26 AM Go to last post
    txradioguy

    Need Some Help/Advice

    Hi guys. I'm hoping the collective knowledge of the PlayBook community can help me. I recently purchased a 4G PlayBook from Amazon. It came with the network

    txradioguy 04-18-2014, 02:08 AM Go to last post
    cuong48d

    Quick Money - Expense tracking for BB10

    App Name:
    Quick Money for BlackBerry 10
    Summary:
    - Quick Money is simple and intuitive personal finance tools, you can easily

    cuong48d 04-16-2014, 05:17 AM Go to last post
    smartaps

    [FREE APP]Mens Luxury Watch

    Men's Luxury Watch Buying Guide. Buying an expensive and luxurious watch is not easy!
    The Men's Luxury Watch Buying Guide is an application containing

    smartaps 04-16-2014, 05:08 AM Go to last post
  • BlackBerryOS.com Weekly Poll

    What do you call the BlackBerry notification icon? (Votes: 44)

    1. Asterisk (Votes: 9)

    2. Orb (Votes: 2)

    3. Splat (Votes: 8)

    4. Star (Votes: 4)

    5. Spark (Votes: 15)

    6. Something else (Votes: 6)