- BBM Still Reigns Supreme Over Competition
  • BBM Still Reigns Supreme Over Competition

    Instant messaging has become the norm for mobile users. It seems as though texting, instant messaging and email have almost replaced the phone call. BBM has long been the a strong point for RIM, and has proven to be popular among today's youth. Despite its popularity some question its ability to maintain its position as the instant-messaging, due to RIM's recent struggle.

    With over 55 million users worldwide BBM is clearly the preferred instant-messaging client, but that has not stopped the competition from moving in on this reach new market. Apple, Samsung, and third party vendors have all jumped on the opportunity to cater to consumers instant messaging fix. Apples iMessage has been slowly gaining popularity among its iPhone users while WhatApp Messenger has been gaining popularity across all platforms.

    So what plans does RIM have for BBM? For starters its does plan on making it a part of its next generation BB 10 platform. But what about the competition? Can we expect BBM to run on other platforms in the near future? The answer to the latter may be a solid no.

    According to the Wall Street Journal RIM had plans to license out its proprietary network before now CEO Thorsten Heins, came on board. A project formed by former Co-CEO's Mike Lazaridis and Jim Balsillie, code-name " SMS 2.0" would open up RIM's network to other smartphone makers. SMS 2.0 would license BBM as a service to these other smartphone makers, and allow RIM to make a profit off of licensing fees and support. RIM even acquired the popular messaging company called LiveProfile. However, the project was quickly squashed when newly appointed CEO Thorsten Heins decided that the company should not go with any licensing deals.

    BBM is an important part of the BlackBerry brand, and is one of the things that separates it from other smartphones. RIM will need to concentrate on perfecting the BBM application on its BB 10 line of devices. Consumers will be expecting a BBM client that runs just as smooth as their current BlackBerry device.

    This article was originally published in forum thread: BBM Still Reigns Supreme Over Competition started by ice2921 View original post

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts


    HELP PLEASE???? I need help badly on my Z10 please?????

    I have z10 here actually they two devices 100-3 and 100-4,
    how I am sure that it is their right brand?
    *they are brick but if you will connect

    redeemer 03-28-2015, 10:12 AM Go to last post

    [HELP] Z10 can't fault it until...

    Yes I also found an issue on the battery of z10 units.. it should be like the battery of new smarts phone that has more capacity in terms of mah

    redeemer 03-28-2015, 10:11 AM Go to last post

    The D Day Is Here

    The day set aside for Nigeria presidential election is right here,what do we expect?

    Ezekielson 03-27-2015, 05:08 PM Go to last post

    Bbm waiting

    i typed in 6.0 bbm download and downloaded that but its asking me for a keycode and i didnt get sent one so i deleted it and reinstalled it and it still

    Pyarsekaho 03-27-2015, 02:24 AM Go to last post

    Hi Everyone

    As good as good gets! Nice to meet you and welcome!

    Harmeling68 03-26-2015, 06:42 AM Go to last post