BlackBerryOS.com - BBM For Android, IOS And What Could Have Been
  • BBM For Android, iOS And What Could Have Been


    Well, by now the roll out of BBM for iOS and Android is well underway. Not even 24 hours have passed and the numbers are excellent. BlackBerry says that at least 5 Million people have downloaded BBM for iOS and Android in the first 8 hours of launch. Congratulations are in order. It is really a great moment for BlackBerry.




    All in all this is wonderful news but then again, it begs the question of "What Could Have Been?", if they had released BBM cross platform earlier. Would it have had an impact on the sales of BlackBerry 10 devices? Would we have seen an uptick in people staying with BlackBerry as their main device? Could we have seen possibly more people sign up for BBM cross platform if there were ads in newspapers instead of twitter and website exposure? From what I've seen, mostly on twitter, people are saying, "I'm finally back on BBM after (x number) of years!!" And they seem overjoyed with being back.

    Ads taken out in major newspapers, USA Today, New York Times, Wall Street Journal in the USA and North America as well as international newspapers, could have made a major, distinct impact for BlackBerry and BBM. It could have made the release bigger and brought more positive recognition for BlackBerry when mostly what you hear is dour news.

    I understand that 5 million new sign ups processed in eight hours is a win for BlackBerry. And I'm incredibly happy that it seems to be going smoothly and efficiently and more people are coming back to BBM. But I wish there had been more of a push behind it. Word of mouth only goes so far.

    I feel that somehow the marketing wing for BlackBerry missed a golden opportunity (yet again) to build up the momentum that was lost on the failed BBM roll out day a month ago. And honestly BlackBerry, no one bought the leaked BBM .apk as an excuse.

    BlackBerry, your marketing "gurus" had a golden path to let the world know it was coming, especially over a weekend. A few print ads, a thirty second TV spot showing BBM on an iPhone and Android device would have done wonders for BlackBerry and frankly, it's status. It would have created more buzz talking about BlackBerry and BBM than you could have imagined...

    And you didn't do anything.

    What do you think about the roll out of BBM? Was it good enough to be left as is or should they have promoted it to build more excitement? Let us know in the comments below.


    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts

    redeemer

    HELP PLEASE???? I need help badly on my Z10 please?????

    I have z10 here actually they two devices 100-3 and 100-4,
    how I am sure that it is their right brand?
    *they are brick but if you will connect

    redeemer 03-28-2015, 10:12 AM Go to last post
    redeemer

    [HELP] Z10 can't fault it until...

    Yes I also found an issue on the battery of z10 units.. it should be like the battery of new smarts phone that has more capacity in terms of mah

    redeemer 03-28-2015, 10:11 AM Go to last post
    Ezekielson

    The D Day Is Here

    The day set aside for Nigeria presidential election is right here,what do we expect?

    Ezekielson 03-27-2015, 05:08 PM Go to last post
    Pyarsekaho

    Bbm waiting

    i typed in 6.0 bbm download and downloaded that but its asking me for a keycode and i didnt get sent one so i deleted it and reinstalled it and it still

    Pyarsekaho 03-27-2015, 02:24 AM Go to last post
    Harmeling68

    Hi Everyone

    As good as good gets! Nice to meet you and welcome!

    Harmeling68 03-26-2015, 06:42 AM Go to last post