• BBM For Android, iOS And What Could Have Been

    Well, by now the roll out of BBM for iOS and Android is well underway. Not even 24 hours have passed and the numbers are excellent. BlackBerry says that at least 5 Million people have downloaded BBM for iOS and Android in the first 8 hours of launch. Congratulations are in order. It is really a great moment for BlackBerry.

    All in all this is wonderful news but then again, it begs the question of "What Could Have Been?", if they had released BBM cross platform earlier. Would it have had an impact on the sales of BlackBerry 10 devices? Would we have seen an uptick in people staying with BlackBerry as their main device? Could we have seen possibly more people sign up for BBM cross platform if there were ads in newspapers instead of twitter and website exposure? From what I've seen, mostly on twitter, people are saying, "I'm finally back on BBM after (x number) of years!!" And they seem overjoyed with being back.

    Ads taken out in major newspapers, USA Today, New York Times, Wall Street Journal in the USA and North America as well as international newspapers, could have made a major, distinct impact for BlackBerry and BBM. It could have made the release bigger and brought more positive recognition for BlackBerry when mostly what you hear is dour news.

    I understand that 5 million new sign ups processed in eight hours is a win for BlackBerry. And I'm incredibly happy that it seems to be going smoothly and efficiently and more people are coming back to BBM. But I wish there had been more of a push behind it. Word of mouth only goes so far.

    I feel that somehow the marketing wing for BlackBerry missed a golden opportunity (yet again) to build up the momentum that was lost on the failed BBM roll out day a month ago. And honestly BlackBerry, no one bought the leaked BBM .apk as an excuse.

    BlackBerry, your marketing "gurus" had a golden path to let the world know it was coming, especially over a weekend. A few print ads, a thirty second TV spot showing BBM on an iPhone and Android device would have done wonders for BlackBerry and frankly, it's status. It would have created more buzz talking about BlackBerry and BBM than you could have imagined...

    And you didn't do anything.

    What do you think about the roll out of BBM? Was it good enough to be left as is or should they have promoted it to build more excitement? Let us know in the comments below.

    comments powered by Disqus
  • Sponsored Ad

  • Recent Comments

  • Most Commented

    The most commented articles on BlackBerryOS over the past 24 hours.
  • Recent Forum Posts


    BB 9720 Can I update OS to remove carrier Branding

    Hi, anyone know if it is possible for me to wipe a 9720 for my daughter (Its unlocked but has Vodafone branding on screen) in BBSAK and then using the

    Markup 02-09-2016, 09:56 AM Go to last post

    List Of Working PlayBook BAR Files

    Yet I still have a problem. The es file still force its self stop......please how can I fixed that......And we're can I download. Opera mini for my playbook

    Frosh 02-07-2016, 12:43 PM Go to last post

    Greetings from here in the UK.

    Hello Blackberry fans

    Greetings from Birmingham, here in the UK. I registered as a member a few months ago but have never posted online before,

    Markup 02-07-2016, 08:18 AM Go to last post


    Please I install the amazon app on my playbook and yet it force its self stop and please what should I do and were can I download Opera Mini for my playbook.

    Frosh 02-07-2016, 01:54 AM Go to last post


    9320 shows white screen it loads and displyas error 102. cant be detected by bdm. Please help

    lawry 02-05-2016, 05:43 AM Go to last post
  • BlackBerryOS.com Weekly Poll

    Will you be purchasing the Android powered BlackBerry Priv? (Votes: 233)

    1. Yes (Votes: 139)

    2. No (Votes: 53)

    3. Undecided (Votes: 41)