Battle Over BBM Goes RIM's Way

Good news for RIM!! Today a Canadian Federal Court ruled that Research In Motion can continue using the BBM acronym even though the actual trademark has been in use by BBM Canada, who sued RIM, for sixty years.

On a spate of down news that has been the plaguing RIM recently, this news is a bit of bright light at that far away tunnel. The ruling came down in Research In Motion's favor because as the Canadian court ruled, "...the two companies operate in different industries."

If the Court in it's judgement had ruled for BBM Canada, the effect would have been a complete and utter disaster for RIM because when you think BlackBerry you think BBM. And having to cease and desist use of the BBM brand would leave RIM in the lurch for a new identity for it's world famous messaging service.

Clearly this is a pretty major victory for Waterloo's own Research In Motion as noted by RIM's spokesperson after the courtroom verdict:

Hopefully this will kick the stock going in the right direction again and give investors one less thing to worry about. It also lets us BlackBerry users breathe a tiny bit easier as well. I'd have had a difficult time pronouncing TMTUTBCBBM (The Messenger That Used To Be Called BlackBerry Messenger.