• Back In Black? Only 1.3 Million Z10 Sales Needed For Profit?

    It seems as if it's a take on the old good cop/bad cop routine. Analysts have been bemoaning the sales of the BlackBerry Z10 recently, calling sales dismal and under achieving. Analysts have been saying they're revising their estimates and dropping their initial numbers. It looks like no matter what, the disdain for BlackBerry is still around.

    Well, here is where the "good cop" comes into play. Bernstein Research analyst Pierre Ferragu mentions that after his research that an estimate of "only 1.3m Blackberry 10 units would be sufficient to push the company into the black." Noting that when BlackBerry releases it's Q1/2013 it could show a profit earned and that would push their stock from a $20 to $25 dollar range in price and that should keep the stock in an "Outperform" rating.

    And now for the bad cop. William Power of R.W. Baird pours cold water on the sales of the Z10 with his research into sales at shops selling the BlackBerry Z10 in the U.K. and Canada. Power writes even though is seems that stock levels for those stores are improving, that "virtually all reps we spoke to were unaware of inventory levels, which would seem to imply that fewer customers have been inquiring about the device."

    So read into it what you want..believe what you will. I've never been a big fan of analysts to begin with and always note you can't spell "analyst" without "anal". But what do you believe? Who is right and who is wrong? Will BlackBerry show a profit? Will the sales in the US help push BlackBerry into the black? Let us know in the comments.

    Source: N4BB

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