• Analyst claims PlayBook is 'dead on arrival'



    Clients of Wedge Partners (an independent equity analysis firm that focuses on the technology and media industries) received a scathing note this morning on RIM from firm principal Brian Blair. “The BlackBerry PlayBook will be sharply inferior to other tablets on the market and consumers won’t buy it,” Blair told CNBC when asked about his note to investors.

    “They are targeting it at enterprise but I believe very few will actually roll it out widely.” Blair says that the PlayBook’s need to be tethered to a BlackBerry smartphone in order for users to access email, contacts and the calendar is the biggest disappointment surrounding RIM’s upcoming tablet. He goes on to suggest that the PlayBook could potentially end up costing RIM “hundreds of millions of dollars” in “product development, production and related rollout and marketing costs.”
    I think the criticism is a bit harsh and not clearly seeing the big picture. RIM already owns a huge share of the subscribers market. The PlayBook is going to be a great extension of that subscriber market and really be able to solidify RIM in the business industry as the "tablet to have."



    This article was originally published in forum thread: Analyst claims PlayBook is 'dead on arrival' started by Joseph Jerde View original post


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