BlackBerryOS.com - The Ad Campaign That Never Was
  • The Ad Campaign That Never Was



    This morning, we saw around the web how much Research In Motion really can't catch a break nowadays. The Inside BlackBerry Blog posted up an infograph detailing how the #BeBold tweets from New Year's Eve's Special had broken down. Unfortunately for RIM, people saw this as a possible marketing campaign in the making and the snowball began.

    Headlines like "RIM: 'It's okay, we have super heroes,'" or "RIM Escapes to Fantasy World, Imagines Superheroes Will Save It... Literally" from some of the world's top tech blogs started to pour in. The ridicule was so overwhelming that it forced RIM to yet again answer "bloggers" by clarifying it was only an infograph for fun. The impression has stayed though. What was originally written will continue to permeate through people's minds regardless of what reasons are given after the fact.
    This article was originally published in forum thread: The Ad Campaign That Never Was started by AgentBlackBerry View original post


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