Recently, a Yahoo! memo surfaced indicating that Marissa Mayer, the company's current CEO, is offering all employees a new smartphone from a list that excludes all BlackBerry smartphones. In a program dubbed "Yahoo! Smart Phones, Smart Fun," all full and part time employees can choose from one of the following:
- iPhone 5 (iOS)
- Samsung Galaxy S3 (Android)
- HTC One X (Android)
- HTC EVO 4G LTE (Android)
- Nokia Lumia 920 (Windows Phone 8)
Noticeably, there is no mention of BlackBerry smartphones. The reason, outlined in the internal memo, is that they'd like employees to have devices similar to what their users have, so that the company's employees can think and work as the majority of its users. Additionally, Business Insider states that IT support for the company's BlackBerry users would be discontinued.
However, with BlackBerry Jam Americas just around the corner, Ms. Meyer may be swayed to add the yet to be officially named BlackBerry 10 device expected to be announced and showcased in next Tuesday morning's General Session.
Here are 5 reasons why:
Even with 4G LTE, data is a precious resource given carrier limitations and pricing. Thankfully, BlackBerry has been at the forefront of data management and has been known to be better at managing cellular data downloads, in fact, an independent study found that BlackBerry can provide four times as much email and twice the Web browsing and social networking for the same amount of data as other leading smartphones.
With the multitude of data hungry apps available these days and the limited data plans available from the major service providers, it's a no-brainer, even for a company like Yahoo! that reportedly makes revenue in the billions of dollars.
According to Yahoo!'s own mission statement, the company's main directive is to create "deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way."
It just may happen to be that there is more than a handful of BlackBerry faithful out of Yahoo!'s over 12,500 employee's. Perhaps BlackBerry happens to matter to them, and they just happen to use BBM to keep them connected to the people that matter the most to them (Sorry Y! Messenger.)
With BlackBerry's world-class email solution and unmatched level of security, it almost makes no sense to trust another phone to keep the company's most closely guarded secrets. With BlackBerry Balance, users can remain social, while keeping work related email and secure communication, very secure. Sure, Yahoo can continue to offer it's employee's whatever phone they want, but I'm pretty sure the company's IT department would like to have BlackBerry Mobile Fusion to manage all those new devices.
According to the above mentioned memo, global smartphone penetration rates were taken into account when deciding on corporate phones, and as of yet the recently announced iPhone 5 has not penetrated ANY market due to the fact it will just start to be available in stores later today and iOS 6 was just released hours ago. Not to mention that "due to overwhelming response" shipping of pre-ordered devices are now expected to be delayed.
Similarly, Windows Phone 8 is yet to be available and lacks a strong developer community due to the fact that current Windows Phone 7.x devices will not be able to run or update to Windows Phone 8 and new applications created specifically for Windows Phone 8 will not work on Windows Phone 7.x devices. Even after yesterday's big HTC announcement of their Windows 8 Phone offerings, no one other than official demonstrators were allowed to show anything other than three screens: the home screen, the music player, and the camera app. According to PC Mag, "we're seeing hardware announcements without an OS that's even functioning well enough to demonstrate, and that makes the whole ecosystem look confused and unreliable."
Lastly, Ice Cream Sandwich or Android OS 4.0 is currently available on a measly 16% of all Android Phones, and the latest Jelly Bean being available on an insignificant 0.8% of devices, missing the point entirely of using devices similar to what its half a million global Yahoo! users have. So why not? BlackBerry has a thriving developer community, with thousands of apps now ready for the new operating system even before it launches, plus an additional 12,000 apps created specifically for the BlackBerry Tablet which will also be compatible with the new BlackBerry offering. On top of that, RIM has been reported showcasing a working version of BB10 to cell carriers in an effort to garner support for the new device.
If you are planning on attending BlackBerry Jam Americas next week, be sure to tweet @marissamayer why she should offer Yahoo!'s employees the option of a brand spanking new BB10 device when it is made available in just a few months, and be sure to include pictures!