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    by Published on 03-26-2012 04:30 AM
    Categories:
    1. BlackBerry News


    Over the last few months, we've seen several ‘Be Bold’ commercials from RIM. These commercials do show the productivity of the device, but they aren't really clear on if this device is for fun or work.

    Back in January, New-York based Hand Hammered Films made a great independent commercial that while quite humorous, clearly shows that a BlackBerry is a tool & not a toy.

    Pawel Pawelczak of Hand Hammered Films said:

    We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s not—another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

    We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-face—BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

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    by Published on 03-26-2012 02:01 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps


    The popular National Film Board of Canada app, NFB Films, has been updated to v.2.2.10 for the BlackBerry PlayBook. There is currently no changelog, so it's likely just some simple bug fixes. Hopefully we will see new content now that the app is updated! Get updated or installed and let us know what you notice in the comments below!


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    by Published on 03-25-2012 10:08 AM
    Categories:
    1. BlackBerry News

    The BlackBerry community is getting bigger and bigger. Although recent reports show that Apple's iPhone has been outselling BlackBerry Devices in Canada, RIM is doing their very best to reach other markets across the globe to get back on track. We can not deny that BlackBerry smartphones are considered high-end phones, not only in Asian countries but to some African countries as well. That is the main reason why some mobile providers have been investing in other manufacturers, like those from China, in order to get more markets especially in third world countries.

    At the moment, RIM is planning to invest on reducing the prices for BlackBerry smartphones to increace its market share in Africa. Nokia did not have any issues with mobile phones in Africa due to their affordable price, reason for them to become one of the leaders in providing smartphones in the region as compared to others.

    "Africa is a strategic and important part of RIM's future growth and we are committed to investing accordingly. During this growth period, RIM is, of course, required to assess the timing of launches across the continent based on resources available." said Waldi Wepener, a RIM spokesperson.

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    by Published on 03-25-2012 09:46 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps



    I saw The Hunger Games on opening night (Friday) and it was awesome. I hadn't read the books at all but I decided to check out the movie anyways because it looked interesting. This was the first time though, that a movie was so good that it made me want to read the following books in order to see what happens next. Now, I know many people use devices to read books but I just never got into it. Whether it's a Kindle or a PlayBook, I never really thought I'd like it.

    Well last night, I saw a little tip on Twitter about getting all three Hunger Games series books for $1.53/each when using Kobo Books and decided to try it to see if it worked. It did and now I have all three books on my PlayBook. Upon check out, simply enter the code hungergamesdeal3 (for the first book, "The Hunger Games"), hungergamesdeal4 (for the second book, "Catching Fire"), and hungergamesdeal5 (for the third book, "Mocking Jay"). So if you want the books, make sure you get them as soon as possible as this deal is only available till March 31st.


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    by Published on 03-25-2012 06:15 AM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Software


    Here is a snippet of promising news - The BlackBerry 10 OS has tested better than the current PlayBook OS 2 in a HTML5 compatibility browser test with a score of 361. The results on HTML5test.com do not reveal any detail of the BB 10 device in question, but we can count on one powerhouse of a browser when it launches later this year. Having used the new PB OS 2.0 browser regularly, I can say that I'm ecstatic to surf with OS 10!


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    by Published on 03-24-2012 12:03 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Rumors



    (BB Blade Is A Mockup. It Is Not A Rumored Device)

    BlackBerry 10, as we all know, is just around the corner and that is the reason why a lot of rumors and speculations have been circling around the BB World. One of the latest mockups to hit the internet is the BlackBerry Blade that looks like it could be the next BlackBerry 10 device.

    Rumors say that the BlackBerry 10 OS and will provide many new features that will beat the iPhone. This awesome appearance and design concept of this mockup was created by a known design firm in Toronto named Pixelcarve. It has a very slick design with a slightly curved body and a slide that is said to be very unique and interesting to look at. The QWERTY keypad is there, the trackpad and of course the BlackBerry menu buttons.

    Below are some of the rumoured specifications the Blackberry Blade holds:

    • Quad Core : 1.5 GHz processor
    • 4.5 inch AMOLED display with 720x1280 pixels
    • 12MP back camera and a 5MP front camera
    • Supports 3G, 4G LTE and the Wi-Fi hotspots feature

    There is still no confirmation from RIM that the Blackberry Blade concept is similar to the first BB 10 device, however, as per Pixelcarves, they are suggesting to have this design as the first device for BlackBerry 10. Lots of ideas and concepts are available on the internet but, they are just speculations from BlackBerry users/enthusiasts. BlackBerry 10 is still in progress and being discussed by RIM's Management. What concerns us now is when are they going to release it.

    Do you have any insights about what will be the look of the upcoming BlackBerry 10?




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    by Published on 03-23-2012 06:05 PM
    Categories:
    1. BlackBerry News


    A little birdy tipped BBOS off today that BlackBerry had a new website devoted 100% to the Be Bold campaign. After a tour through the site, I notice that it's not quite public-ready, but the possibilities are definitely there. From New Years Eve in Time Square to its television debut, Be Bold has warmed the hearts of millions.
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    by Published on 03-23-2012 02:10 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News


    I've always been a strong supporter of providing tools/hardware for development prior to actually launching a product. With all the upcoming hype for BlackBerry 10, one would assume that RIM wants to make this a success.

    During BlackBerry 10 Jam in Orlando (May 1st-3rd, 2012), RIM will release the first beta of the BlackBerry 10 Developer Tools! These toolsets will include:

    • BlackBerry® 10 Native SDK
    • BlackBerry® 10 WebWorks™ SDK
    • BlackBerry® 10 SDK for Adobe® Air®
    • BlackBerry® 10 SDK for Android™ apps


    Toolsets are great, but what about how BlackBerry 10 will interact with hardware? Well, RIM has also announced that BlackBerry 10 Jam attendees will also be receiving a BlackBerry 10 prototype device!


    Not only will developer attendees get access to the BlackBerry 10 Developer Tools, but they’ll also be receiving a limited edition developer prototype device – the BlackBerry 10 Dev Alpha™. This is not a BlackBerry 10 smartphone – it is a prototype running a modified version of the PlayBook OS which will help developers design their apps for the BlackBerry 10 smartphone form factor. Just to be 100% clear – it’s not the final hardware or OS for BlackBerry 10 – it’s a device to help developers get started with designing for what’s coming. BlackBerry 10 Dev Alpha is only for developers – not end users – and is only available to developer attendees at BlackBerry 10 Jam.
    Note: The BlackBerry 10 Dev Alpha will not be running a final version of BlackBerry 10, but rather a modified version of the PlayBook OS.




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    by Published on 03-23-2012 12:59 PM
    Categories:
    1. Official OS,
    2. BlackBerry News



    Official OS 7.1.0.267 has reached the BlackBerry Bold 9900,Torch 9810 & Torch 9860 on SaskTel. If you have a Bold 9900,Torch 9810 or Torch 9860, get out that USB cord and give your a device a fresh OS. Don't forget to drop a comment below and let us know how it's working out for you!




    Note: The Software Platform and Applications version numbers can be found under Options-About screen on the handheld.


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    by Published on 03-22-2012 07:02 PM
    Categories:
    1. Official OS,
    2. BlackBerry News


    Bell Mobility & Virgin Mobile Canada have officially released OS 6.0.0.706 for the BlackBerry Torch 9800. Get out the USB cord and get updated because this release has received some great feedback from the BB community. Be sure to leave us a comment below on how it works for you!



    Note: The Software Platform and Applications version numbers can be found under Options-About screen on the handheld.

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    by Published on 03-22-2012 05:31 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News


    Yes, you read that right. Research in Motion is wrapped up in yet another lawsuit. This time over emoticons, yes, emoticons. Varia Holdings LLC filed a suit claiming RIM is infringing US Patent 7167731 - "Emoticon Input Method and Apparatus". With this suit, Varia Holdings LLC is demanding that sales of all BlackBerry devices ceases immediately and that the company be awarded damages.
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    by Published on 03-22-2012 04:59 PM
    Categories:
    1. BlackBerry News



    With BlackBerry World only 6 weeks away, now is the time to get registered to take advantage of the Early Bird rate expiring this Friday, March 23rd. Early Birds will save $300 off the onsite price for a Full Conference Pass. So don't wait till it's too late!

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    by Published on 03-22-2012 04:50 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News,
    3. BlackBerry PlayBook



    The PlayBook was officially the first BlackBerry device to ever be jailbroken when a tool called Dingleberry came around. Because of it, many people have wondered what RIM's stance on it is. In a post to the Inside BlackBerry for Business Blog, Adrian Stone, Director of the BlackBerry Security Incident Response Team (BBSIRT) at Research In Motion, explains the cons of jailbreaking your PlayBook. The biggie being that it actually void your warranty with the manufacturer.
    To be clear, RIM recommends against installing any jailbreaking tool. Customers who use a jailbreaking tool on BlackBerry products void the manufacturer warranty and also increase the long-term risk of negatively impacting the stability and user experience of their BlackBerry products. Use of a jailbreaking tool could also amplify the impact and severity of a future security issue, making your personal data more vulnerable to theft and more difficult to protect. If new jailbreaks for BlackBerry products are reported, rest assured that we will evaluate them and take appropriate action to help protect customers.”
    Stone also goes onto explain what measures RIM takes when a new hack is published. Interesting to note though that since the 2.0 update we haven't heard anything about Dingleberry, the PlayBook's jailbreaking tool.

    Since BlackBerry 10 will be heavily influenced on what we have in front of us as PlayBooks, it's no surprise the RIM would want to address this as quickly as possible. BlackBerry 10 devices will probably be jailbreakable too if they can't figure out a way to prevent it before they are released. Only time will tell.


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    by Published on 03-22-2012 03:56 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook

    Since its release, RIM has shown the BlackBerry PlayBook as the only true professional tablet. This claim has just received another positive feature which BlackBerry lovers can now boast about. The App World Enterprise Solution on the PlayBook brings a simple way for users to access approved and mandated apps that are managed by their internal IT department.

    There's obviously a huge growing trend in the enterprise world that is focusing more on mobile apps, and the need and opportunity to make these tools available to employees is something RIM is focusing on with the release of this added feature in App World.

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    by Published on 03-22-2012 06:24 AM
    Categories:
    1. BlackBerry News

    RIM has been removed from its top spot in its home market by its rival Apple. This marks the first time that Apple has ousted BlackBerry as the top smartphone in Canada. According to the bloomberg news Canada's love affair with BlackBerry may be over. This is actually a significant concern for the BlackBerry maker RIM as their home based in Waterloo has always provided a loyal customer base.

    A data report provided by Bloomberg show and IDC shows that 2.08 million BlackBerry's were shipped last year in Canada compared to 2.85 million units for Apple's iPhone. The numbers compared to 2008 are quite staggering as RIM outsold Apple almost 5 to 1.

    Declining Sales

    There has been concerns about RIM's U.S market slipping, but to see it slipping in the mother land is never a good thing. Sales in both U.S. and Canada fell significantly over the past year, and have been struggling to catch up ever since. Even RIM's worldwide sales have started to slip away.

    Most analyst predict that RIM will report a fourth-quarter loss when they announce their results next week. With stocks at an all time low RIM has to do something.

    A Steady Bounce Back

    Instead of small device spurts throughout the year RIM needs to deliver at least one device that will leave consumers wanting more. The time is ripe for RIM to make a move, as Apple released an new iPad and iPhone that really weren't that much different from previous generations. However it seems as though we wont be seeing that kind of device from RIM until the fall.

    All hope still is not lost for BlackBerry as it still has a very strong presence in Latin America, the Middle East and South East Asia. There are still quite a few loyal BlackBerry users, but RIM still has to make sure to cater to their needs plus the needs of new consumers.

    The time is ripe for RIM to catch up with its competitors, and BlackBerry 10 may just be that device that consumers simply can't resist.

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