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    by Published on 03-30-2012 11:50 AM
    Categories:
    1. BlackBerry News



    Ever since RIM's earnings call yesterday the internet has been a buzz with less than accurate reports about what was talked about. It did not surprise me that there were negative reports, but it did surprise me how inaccurate some of the news sites and blogs reported the call. The underlying issue here is seems to be how RIM is addressing its consumer base.

    Now before we dive into the facts it is important to know that we're talking about two different types of markets here. The Enterprise level market which purchases devices on a large scale, and mostly utilize RIM's proprietary device management software, and the general consumer market which mostly purchase devices for personal use.

    The Truth

    The comments that gave birth to the idea that RIM was "giving up" on its consumer market were taken from RIM's CEO Thorsten Heins when he stated that RIM plans:

    "to refocus on the enterprise business and capitalise on our leading position in this segment. [...] We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”

    Yes, one could see how these words could translate to RIM giving up on its consumer market However, I think maybe some should have stopped, took a breath, and looked at the big picture before they came to the conclusion that RIM was giving up on its consumer market.

    The facts are RIM is not giving up on its consumer market. In a response to pocket-lint.com RIM's managing director of global sales and regional marketing, Patrick Spence stated that:

    “The claim that RIM has said it will withdraw from the consumer market is wholly inaccurate,"

    Furthermore, RIM's VP Of Developer Relations Alec Saunders responded to the issue with a tweet this morning that stated that the "remarks were wrongly interpreted. We are not leaving the consumer market."

    Enterprise Focus

    Now that we know that RIM is not giving up on the consumer market we can focus on RIM's real focus for the upcoming quarters. The enterprise customers. Let's face, it RIM's bread and butter is not the consumer market. The profits come from enterprise customers that are purchasing things on a larger scale. Here is where RIM's security and device management trump every other product on the market.

    RIM is focusing their energy into something they have been doing right for years. They are expanding their efforts to perfect their core strengths, and their core strengths at this time do not include the consumer market. Will they get there? Maybe. Should they get there? Only time will tell reveal that answer. RIM is going to follow whatever path that is going to generate the most amount of income.

    The Pivot Point

    The pivot point for RIM this year will most certainly be the release of BB 10. This by far will be a game changer in the way both the consumer market and enterprise level markets view RIM. In a way BB 10 has to be a success, it has to deliver, it has to wow and it must be able to cater seamlessly to both markets. RIM delivered on the PlayBook OS 2.0 and they can deliver on BB 10.

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    by Published on 03-29-2012 05:50 PM
    Categories:
    1. BlackBerry News


    Today was a rough day for Research In Motion. There wasn't much positive to take away from the 2011 Q4 earnings call in terms of pure numbers but the overall tone of RIM CEO Thorsten Heins definitely suggested the company is in good hands.

    "My impression of RIM on day 2 of being CEO is very different from my impression in week 10". This was pretty much his way of saying "a lot needs to change and I'm sorry if I made it sound like it didn't before." It seems Heins has had time to evaluate the situation and the changes have already begun to take place. With the resignation/retirement of ex-co-CEO Jim Balsillie and other directors from the Board being announced, accountability seems to be the name of the game for this new regime and to be honest, it is quite refreshing.

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    by Published on 03-29-2012 04:11 PM
    Categories:
    1. BlackBerry News


    Research In Motion’s former Co-CEO, Jim Balsillie, has stepped down as a Director on the RIM’s Board. He issued the following statement upon the resignation: “As I complete my retirement from RIM, I’m grateful for this remarkable experience and for the opportunity to have worked with outstanding professionals who helped turn a Canadian idea into a global success.”


    David Yach has also announced his retirement from the role as CTO, Software. Jim Rowan, COO, Global Operations, has also stepped down from his position. Research In Motion will now have a great chance to inject new blood into the company and hopefully bring positivity to the forefront.
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    by Published on 03-29-2012 03:45 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Apps


    Just ahead of today's earnings call, the BlackBerry Beta Zone has released a new update to the Twitter for BlackBerry app. The new v3.0.0.19 brings one main bug fix to the table: "Stuck on loading when you first enter the app and scroll directly to the bottom." Apparently this version may get the gold treatment soon and be released to the public.
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    by Published on 03-29-2012 03:25 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News

    Some very good news to all BlackBerry fans out there in India as RIM just marked down the prices of some of their smartphones by up to 26%. Sounds great right? According from RIM, they decided to have this discounted price not entirely because they want to be on top again, but rather, to expand the markets across the globe.

    This strategy is a very simple yet an effective way of providing great experience to everyone in India. They have noticed a lot of consumers are younger, so they wanted to make sure that all of them will be able to try and be satisfied with what BlackBerry smartphones can offer. Reducing the price is indeed a risk RIM has to take just to keep up and be available to everybody as much as possible.
    "RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices," RIM India Managing Director Sunil Dutt said.
    These smartphones are the BlackBerry Curve 8520, Curve 9360, Curve 9380 and Torch 9860. All four handsets were earlier available for Rs 10, 990 Rs 19, 990 Rs 18, 990 and Rs 29, 990 respectively but they can now be purchased by up to 26% so you can enjoy the BlackBerry experience.

    Moreover, Dutt mentioned that RIM aims to further uplift the presence and leverage the demand for BlackBerry smartphones.
    "The focus is not just on reducing prices, but we want to address a larger number of people and give them the overall experience of BlackBerry. We will continue to focus on bringing locally relevant products, services and applications to Indian consumers," he said.
    Even the BlackBerry PlayBook started to be sold at a lower price in December of last year that gave 21% market share in India. It was launched at Rs 27, 990 but can now be purchased for only Rs 13, 990 which is almost more than half of the price.

    If they have done that in India, I am pretty sure that there will come a time RIM will follow suit in other countries, such as Canada, U.S., and other Third World Countries. Looking forward to what RIM can offer in the future. This would only mean that RIM is now reaching the hearts of all consumers by cutting down the prices, but still the same top of the line quality to be able to provide the best smartphone experience to everyone across the nation.

    Would you want this price reduction in your country? I do!



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    by Published on 03-28-2012 10:58 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry PlayBook,
    3. BlackBerry Apps


    Do you sometimes forget something important or feel like the word is at the tip of your tongue but you really could not remember it? Or are you a type of person who is always in a rush so you put some notes in a piece of paper and get back to it on a later time? Well here is very cool app that suits you, it is called Corkboard by Michal Grala.

    Using this app, you can put some sticky notes on your PlayBook, save it and get back to it on a later time. For you to make sure that you will remember the things that you would like to share to everyone, create a new note, stick it, save it and open it once you are ready to tell it to your friends, relatives and colleagues.

    Not only that, you can also save as many notes and memos as you like and use it as a reference in the future. You can delete them if you feel like the note is not needed any more.

    Its like you are putting some notes to a real corkboard as it does look like it. This is a simple yet very useful and effective app that you can use on a daily basis. So get it now and enjoy!



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    by Published on 03-27-2012 09:21 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Apps


    The BlackBerry Bridge has received a tiny, microscopic update today in App World from v2.0.0.25 to .26. Make sure you download it and be patient as the update makes it way to all devices. The update brings bug fixes and it could be fixing the Bridge conflict that inPulse Watch reported a couple of days ago. There's no change log attached to this update so it's all speculation at this point.
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    by Published on 03-27-2012 08:55 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Games,
    3. BlackBerry PlayBook



    Okay so this is gonna sound ridiculous, but this game is both incredibly beautiful visually and ridiculously simple all the same exact time. TunnelTilt is a pretty awesome 3D WebGL game that consists of getting a little glowing ball passed all the obstacles in order to make it to the end. Simple right? Try it and you'll see.

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    by Published on 03-27-2012 08:29 PM
    Categories:
    1. BlackBerry News

    Patents are so interesting in my opinion. A lot of them never come to fruition in end products but companies love to patent ideas as a just in case measure. This latest patent from RIM has to do with the volume of the speaker going up or down depending on the placement of the BlackBerry on one's ear. The closer you hold it to your ear the louder the speaker volume gets and vice versa.

    Here's how the patent is technically described:
    A degree of seal of an ear about a speaker port may be estimated by detecting touch contact between the ear and at least one touch sensor in fixed relation to the speaker port. The degree of seal is estimated based on the detected touch contact. Based upon the estimated degree of seal, the acoustic output of the speaker may be adjusted. The adjustment may compensate for perceived changes to the quality of the acoustic output resulting from the degree of seal. The at least one touch sensor may be a plurality of touch sensors spaced around the speaker port. Each sensor may have a truncated wedge shape, with a narrow end closest to the speaker port. Upon receipt of user input indicative of a high degree of ear seal, a sample of the sensor(s) may be taken and stored for using during future estimation of the degree of seal.
    Now this patent is old, like 2007 old but there's a chance this could be of some use in the future from RIM.

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    by Published on 03-27-2012 04:00 PM
    Categories:
    1. BlackBerry News


    To me, analysts are extremely annoying. Not sure if it's because of the incessant bashing of RIM and BlackBerry or because they tend to change their opinions and be proven wrong so much. Either way, RIM usually has a presentation every year for most of them in which they go over their plans for the upcoming year and other company interests. Usually this occurs around the time of BlackBerry World and since BBW 2012 is right around the corner, most were expecting this presentation to be nearby.

    Today, RIM has announced they will be focusing their time leading up to and the actual BBW 2012 event to the ones that matter the most.
    We decided to make BlackBerry World more focused on customers, developers and partners," RIM spokeswoman Tenille Kennedy said on Tuesday. "We will hold a separate session targeted at the interests of the investment community later this year, once BlackBerry 10 is launched.
    To be honest, with the earnings call tomorrow and the fact that they are probably going to get bashed hard regardless of what the results are, I'm kind of happy that RIM is taking this approach. Let them wait. Let them not know anything exclusive. Shock them and make them eat their words; their "BlackBerry is dead." Way to go RIM.
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    by Published on 03-27-2012 02:18 PM
    Categories:
    1. BlackBerry News


    We are just over a month away from BlackBerry World 2012, & BlackBerryOS will providing tons of live coverage as Joe Jerde & I will be attending this year!

    If you're as excited as I am for this event, you're probably curious on why you should also be attending & what RIM might announce?

    Rory O'Neill, RIM VP of Product Marketing has posted a quick 60 second teaser video talking about RIM future with BlackBerry 10 & what it means to developers, mobile carrier partners & such.


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    by Published on 03-26-2012 03:17 PM
    Categories:
    1. BlackBerry News,
    2. BlackBerry Rumors



    On Thursday RIM's CEO Thorsten Heins will be releasing RIM's fourth-quarter results to the public, and his first as RIM's new CEO. As analysts and investors hurry to write off another poor quarter there are other things that need to be considered before this one is counted as a loss. RIM's marketing and financial dismay has been a hot topic on Wall Street over past year.

    The cry for change by some may have been answered earlier this year when RIM's then Co-CEO's Jim Balsillie and Mike Lazaridis stepped down. The replacement Chief Operating Officer Thorsten Heins, vowed to improve the current situation by increasing market value, but still embraced the philosophy of his predecessors of "not sacrificing long-term value for short-term gain".

    Whether or not that philosophy is key to RIM's success will be determined over the next few quarters, but not this one. The bottom line is that Mr. Heins's simply has not had adequate time to turn a large company like RIM around.

    Impractical Expectations

    Unrealistic expectations fuel most of the impracticable views of RIM. There are two views that shape RIM, and they are from two completely different spectrum's. The two views can be further broken down into two groups The BlackBerry Community, and Financial Investors, the latter of the two being the driving force behind RIM's public image. The fact is that investors simply look at where the dollar is today they don't care about hopes and dreams or what could happen they care about whats going on in Wall Street right now with the dollar.

    The BlackBerry community on the other hand looks beyond the financial circumstances and are more concerned about what a device can offer them. Apps, games, utilities, social connections, and functionality mold the opinions of this group. Although the cost of devices does factor in at times, it's not necessarily the underlying factor of their perception of a company.

    The problem is the expectations and opinions of investors and bankers trump those of the BlackBerry community, but isn't that the way its supposed to be. Not necessarily there was a time were the BlackBerry community was larger than it is today, and had a much bigger impact on how the public viewed RIM. The larger the community the better chance of survival devices have of succeeding.

    The Doom And Gloom Blues

    Let's just forget about the doom and gloom blues for a second and focus back on the bigger picture. Change takes time, and before people start writing RIM off they need to remember the old cliché " Rome was not built in a day" neither was RIM. The fact is, changes on this level take days, months, and sometimes even years.

    Yes, we all know that RIM delayed the BlackBerry 10 devices. Let RIM take their time releasing a superior device to the masses that will blow out the competition. Let developers take their time reviewing and analyzing the device so they can create high quality apps and get familiar with a new UI.

    We already know that RIM is giving BlackBerry 10 Jam attendees a prototype device. In addition, the BB 10 Native SDK, WebWorks SDK, Adobe Air SDK, and Android SDK will also be available. So what does this mean. It means that developers only have a few months to get familiar with BB 10. Considering we are expected to see a BB 10 device later in the year, is it really enough time for developers to get familiar with BB 10?

    A New Start

    RIM has a new start, and it began at the top, and they need time to get off the ground. That new start is BB 10, the excitement and the interest from the public is there once again. BB 10 is chance for RIM to really take advantage of the public's interest. Maybe RIM instead of releasing just one super phone release two, and leave us wanting more, perhaps even announce a series.

    Gaining momentum and rolling with it will be key for RIM to bounce back. Yes, RIM will most likely announce some missed targets, but it's still early for the new team at RIM.
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    by Published on 03-26-2012 02:20 PM
    Categories:
    1. BlackBerry News


    Today, Iris ID Systems Inc. and HID Global have announced that the IrisAccess platform iCAM7000 can be used with the NFC enabled BlackBerry Bold 9900/30 smartphones. For many, HID cards are on them every day in order to access their office buildings/work sites. With today's announcement, we get one more step closer to many being able to replace these HID cards with their BlackBerry devices. How cool is that going to be?

    We've seen NFC be used for file transfers of many types but seeing it be potentially used in real-word useful situation is something that will take this tech over the top. Check out the full press release below.
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    by Published on 03-26-2012 01:56 PM
    Categories:
    1. BlackBerry Devices,
    2. BlackBerry News



    Research In Motion continues its push with the Be Bold campaign by now adding a big giveaway for existing BlackBerry users. As we know, many current BlackBerry owners with OS 5 and OS 6 devices are choosing to leave BlackBerry for a taste of the iPhone or Android at the time of their upgrade.

    It seems with this latest promotion, RIM is trying to retain their current users and getting as many of them as possible on the BlackBerry 7 OS. To help out, BlackBerry is giving away 70 new BlackBerry Bold 9900; one a day until May 31st.

    To enter, simply scan the barcode or add the PIN 28ED1A72 to your BBM contacts and when you get accepted, you will be automatically entered.

    As a new Bold 9900 owner, I can honestly say now, this is the best BlackBerry ever made. It's simply amazing and if you are lucky enough to get picked you will agree once you try it out.


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    by Published on 03-26-2012 04:30 AM
    Categories:
    1. BlackBerry News


    Over the last few months, we've seen several ‘Be Bold’ commercials from RIM. These commercials do show the productivity of the device, but they aren't really clear on if this device is for fun or work.

    Back in January, New-York based Hand Hammered Films made a great independent commercial that while quite humorous, clearly shows that a BlackBerry is a tool & not a toy.

    Pawel Pawelczak of Hand Hammered Films said:

    We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s not—another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

    We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-face—BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

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