RIM has sent out a mass email to all BlackBerry App World
vendors with a document that explains the guidelines of submitting an app to App World, and why your app may get denied. The document covers everything from adult content to buttons not functioning properly. RIM has been foggy in the past about what can make it into App World, but I believe this is primarily due to not being able to be picky as there has been a lack of apps for the last couple years. Now that those apps have built up, RIM is tightening the noose.
Here is RIM's statement from the email:
You asked and we listened!
We are pleased to announce that the BlackBerry App World Vetting Criteria is now live. This document gives you the inside scoop behind the reasoning for most app denials.
In it, you’ll find no nonsense talk about content and features that we simply cannot accept on App World.
So read through before you build your app to minimize the chances of getting it denied.