The Porsche Design by BlackBerry P'9981 has been honored as the Plus X Award's Smartphone of the Year 2012. As one of Germany's most prestigious wards show, the Plus X Awards honors manufacturers for their quality advantage. The P'9981 is RIM's most expensive phone and its hefty price has most consumers just dreaming about the device.
Porsche Design Group CEO Juergen Gessler stated that the, “Porsche Design has been a symbol for Iconic Style since 1972,” and that “Products with clean lines and no frills are at the heart of our design philosophy. Our collaboration with BlackBerry led to a smartphone that implements our credo without compromises. The Porsche Design P’9981 Smartphone by BlackBerry is a modern luxury smartphone that combines timeless design with state-of-the-art technology.” This explains the "boxy" look that so many were questioning when this device first leaked.
Managing Director for RIM Germany Axel Kettenring, says: “We are very proud to receive this seal of quality. Receiving the Plus X Award for the Porsche Design P’9981 smartphone confirms we are operating at the cutting edge with our demand for design and quality.”