New Entry Level Nokia Asha 210 Looks To Take On BlackBerry
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    ice2921's Avatar
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    New Entry Level Nokia Asha 210 Looks To Take On BlackBerry

    Yesterday Nokia introduced its Asha 210, the entry level mobile phone is set to be released in the second quarter of this year. The device also plays along with the growing trend of smartphones with dedicated social buttons, by adding a dedicated WhatsApp button. In addition, the company also announced a partnership with WhatsApp that will offer the service free for all Asha 210 devices.

    The ability for mobile device makers to maintain and hold emerging markets is important. BlackBerry like other mobile device makers, typically have a line of entry level smartphones that are both affordable and highly connected to social networks. The BlackBerry Curve series have been extremely successful in this department as they have been able to cater to consumers that want a smartphone, but do not want to spend a lot of money. The series was also a popular choice among enterprise consumers.

    There still is a need for companies to produce smartphones that are both affordable, but still deliver on the apps and social needs of today's consumers. BlackBerry will need to address devices like the Asha 210 that target developing markets in the West.

    An answer may come in the form of the recently leaked BlackBerry R-Series. The device deemed by some as the BB10 Curve, will have the latest BlackBerry 10 OS, but will be economized in the way of its hardware. Early information seems to suggest that the device will have 8GB internal storage, 1800mAh battery, reduced RAM, and an expected MSRP of around $300-$400 dollars without contract.

    While those specifications far exceed those of the Asha 210, the $72 dollar price tag of Asha 210 makes it much more appealing to developing markets.
    Last edited by ice2921; 04-25-2013 at 07:48 AM.




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    AVPTI's Avatar
    AVPTI is offline BlackBerryOS Inspired Follow AVPTI On Twitter Add AVPTI on Google+ Visit AVPTI's Youtube Channel
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    The price of the Curve devices wasn't what made them so popular. It was the ability to have unlimited means of communication and access to social networks for cheap.

    Unless BlackBerry and carriers in those developing markets can think of a new type of BIS-like plan, the R-Series won't be as popular.

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    kingbb125 is offline BlackBerryOS Friend
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    The r series is more of a mid range phone and will probably comprise of an all touch and keyboard version. They willl be meant for people on a budget such as students where as os 7 is sufficient for many people in developing markets and BBM is already very popular so even with whatsapp integration it will be hard to break down markets that BB already controls for Nokia. As well the plans for BBM are much cheaper than a plan that you would need for the asha phone and they also offer unlimited internet on BIS.
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    ice2921's Avatar
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    Quote Originally Posted by AVPTI View Post
    The price of the Curve devices wasn't what made them so popular. It was the ability to have unlimited means of communication and access to social networks for cheap.

    Unless BlackBerry and carriers in those developing markets can think of a new type of BIS-like plan, the R-Series won't be as popular.
    It actually was a factor. I know for a fact a few companies that bought (hundreds of) certain Curve models because the price was right and the device could also do what they wanted.

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    pritesh123 is offline BlackBerryOS Noobie
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    You can not compare at least Asha series of Nokia to BlackBerry. Please.!
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