Correct me if I am wrong, but with BES10 being controlled through a web browser console, can BlackBerry not offer similar services to users not on a BES server?
Essentially a beefed up version of Protect. Allow the user to backup/restore, access files, locate all remotely through a browser based console. Along with those services, they could expand to desktop access to BBM since it is now tied into your BlackBerry ID.
Further down the road, offer proprietary Contact and Calendar systems also synced to this new Protect-like service. Again, with having access via desktop.
Would love to see some your thoughts regarding what BlackBerry could do to enhance their currently lacking cloud services.