Music sensation Alicia Keys has joined BlackBerry as their new Global Creative Director. With this new position the singer will be working closely with developers, retailers and consumers in order to promote BlackBerry. BlackBerry also noted that she will help the company connect with "working moms" to help make juggling work and play a little easier.
BlackBerry has long needed a new celebrity face, and Alicia Keys couldn't be a more perfect candidate for the job. Keys admitted to previously being attached to the iPhone, but has now left the device for BlackBerry 10. This is a great new addition to Team BlackBerry!