Its not about what's in style. It's not about the colors of choice. It's not about the games you can play or the random status updates you can post.
It's about doing what you need to do. It's about quick access to complete a task. It's the ability to feel protected from outside problems. It's about going long hours without worry of running dry. It's the moment you pick it up and it feels just right.
Its for people on the go, people with a plan. Its for the thinkers and the innovators. It's having something done before even starting it. It's the moment when you realize it's thinking on its own.
It's those times traveling without a computer, typing away with ease. It's the pulsing light letting you know something is up. It's those times when you need access to its partner and you can Bridge them together. It's about being able to flow from one task to another, multitasking with ease.
It's about having what you need when you need it the most. It's being reliable for work, or even a first date. It's about quick access to a camera when your first born has entered, and it's the first time that first born gets its first peek at something so unique. It's all about doing, and doing is what BlackBerry does.