Discuss: The Day After At Research In Motion
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Thread: Discuss: The Day After At Research In Motion

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    AgentBlackBerry's Avatar
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    Discuss: The Day After At Research In Motion


    This morning, Thorsten Heins spoke during a company wide meeting at Research In Motion about everything BlackBerry. The meeting was around two hours long and covered pretty much every topic, from the delay of BlackBerry 10 to what will happen in the meantime.

    The delay in BlackBerry 10 has been caused by a number of things. A few of these reasons were covered in the earnings call and in the press release yesterday but the meeting this morning helped expand a little more what we heard before.

    Now just as a little disclaimer, I hated yesterday. I was disappointed and angry and frankly I still am at RIM management for not being straight forward with us from the beginning (This article will not address that). Nevertheless, after a day of thinking and learning more about the situation, I understand why the decision was taken to push BlackBerry 10 back.

    Rome was not built in a day

    Making a new OS is ridiculously complicated. It's not the same as updating a new OS or adding new features to an existing one. It is literally built from the ground up. The hundreds of thousands (dare I say millions) of lines of code that have to be written take up an insane amount of time (obvious statement).

    How long does it usually take to make a new OS? Well for example, Apple took around 3 years (36 months) to develop iOS and the original iPhone hardware. Not sure if you recall, but that device didn't even have copy and paste, video recording or MMS capabilities. Still, to develop the OS and make it compatible with the hardware, it took them 3 years.

    Google took less than 3 years to develop Android but let's face it, Android's original OS was pretty awful and it took time for it to mature into what we know today as Google's Android.

    Thorsten was open with everyone about the fact that with the timeline that was originally suggested of "later part of 2012," RIM was unrealistically trying to get BlackBerry 10 out to the public in sixteen (16) months. With the extra quarter, they have bought themselves an extra 4 months - 6 months (depending in what part of Q1 2013 they release BB10) to make it happen. That time is invaluable.

    Thorsten also informed everyone that all personnel responsible for BlackBerry 10 have been working tirelessly around the clock; literally 24/7 in some cases, to get every part of the new OS done right and will continue to do so in the coming months up to the launch.

    Carriers involvement in the delay of BlackBerry 10

    We don't buy our phones directly from RIM, but instead through each countries' wireless carriers. This being the case, carrier relations, in the US especially, are vital to the success of BlackBerry 10. Before the delay was even official, most of these carriers had voiced their concern with being able to push BlackBerry 10 strongly if it launched in the fall of 2012 and suggested a later release. With the launch of the iPhone 5, most of the attention of carrier marketing campaigns and such will obviously be geared towards Apple's new device. It benefits RIM, in that sense, to release their devices later when new competition/arrivals are slim to none.

    Both BlackBerry 10 devices will be out at the same time

    Since BlackBerry 10 as a whole has been delayed, the all touch (code named L-Series) device will be launching pretty much concurrently as the full QWERTY (code named N-Series) device. This was thought to be the case, but at least it's nice to know it will happen.

    RIM's new marketing strategy

    New RIM CMO, Frank Boulben, also addressed RIM's marketing strategy for the future. There will be a shift in the way RIM markets their products to the public (finally!) and everyone seemed really excited about it. When asked what happens after the launch of BlackBerry 10, Boulben enthusiastically responded "we sell it!"

    Boulben and his team's new "Branded House" marketing strategy could mean a change of the name of Research In Motion, the actual company, even. I'll go more in depth about what this new strategy could mean in a future post, but just know it'll "be bold."

    Layoffs at RIM

    The ugliest part of the meeting was definitely talking about the impending layoffs. About 10% of them have been done and the remainder will be occurring within the next 3 weeks.

    Stock price and meeting with investors

    Thorsten Heins and RIM upper management will be meeting with investors for the next couple of weeks. These meetings will obviously be crucial to how well they perceive the future of BlackBerry and how it reflects on the state of the stock.

    Thorsten was handed a pretty ugly situation. Those that watched the meeting live will attest to how honest, and refreshing, yet firm, he was about the state of BlackBerry. He didn't sugarcoat anything. The meeting was emotional at times and his "realness" was palpable. RIM is rallying around their CEO and have given him their full support.

    Everyone kept repeating how re-energized they felt after leaving the meeting today. If you think yesterday was tough on you because of the device/brand you like, imagine how those RIM employees felt. Today's meeting was necessary for the morale of the company as now, more than ever, it is important for everyone of them to stick together and finish the goal they set out to accomplish, releasing BlackBerry 10.
    Last edited by AgentBlackBerry; 06-29-2012 at 09:13 PM. Reason: grammar
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    Goku is offline BlackBerryOS Enthusiast Follow Goku On Twitter Add Goku on Facebook Visit Goku's Youtube Channel
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    Excellent write up Agent BlackBerry. I totally agree with your points here. Although I do have something to add. Remember that in Q1 you have both CES and MWC. Both excellent events to showcase BlackBerry 10 just a few weeks before it releases. I have a feeling that this wasn't a forced delay but rather a conscious decision.

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    AgentBlackBerry's Avatar
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    Excellent points. I do think it was 50/50. Like hey we can't get it out in time and that sucks but this is why it's not a TERRIBLE DOOMS DAY scenario... So I agree in that sense.
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    Excellent write up, and all valid points. The problems is at this point time is not on RIM's side. RIM does not have 3 years to develop BB 10 they have a few months. Will it be rushed? Most liekly given the facts we just heard. The fact of the matter is no matter how the picture is painted most consumers wont be waiting around. We live in a society that needs and want things now. Realistically I see RIM focusing most of their time and energy on catering to the enterprise market. That's where their strength is, BB 10 is really only a small part of what RIM will need to do.
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    veeru789 is offline BlackBerryOS Inspired Follow veeru789 On Twitter
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    I respectfully disagree with you. my view:
    1: RIM doesnt have the time so BB10 will be rushed - If that was the case Thorstein would have not delayed the further. His main reason for the delay is to make it complete product. that includes ecosystem. ive checked out few dev comments on twitter recently and they all seem to be committed to RIM despite yesterdays delya. infact they are happy that they have more time and can complete more than 1 app before the launch.
    2. customers want it now - may be, but the same customers will flock back to BB if the product is complete. if the product is rushed and incomplete it will actually tarnish the brand further and make a come back more difficult.
    3. RIM should focus on enterprise market - they should and i bet they will. but look at apple. correct me if im wrong, bt dont u think the Iphone and Ipod have actually fuelled sales of MAC books? yes they have. infact Apple has succesfull managed to cross sell producst based on their Ipod/Iphone brand. Enterprises are also slowly adapting to BYOD (Bring your own device) and this is also y BB10 is imp. and its imp to have a finished product with a great ecosystem (APPS). may b not to the tune of apple or droid but a decent ecosystem with core apps being there. for ex skype. if not skype integrate video chat over BBM. BTW BBM works over the Wifi. ive checked it.

    QNX is much more than smartphones and tablets. Automobiles, nuclear power plants, defence, hell a lot of applications already and will continue to grow. RIM has a great future in the long run no matter how bleak it looks in the short term. RIMPIRE will stike back.

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    Joe Jerde's Avatar
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    How long does it usually take to make a new OS? Well for example, Apple took around 3 years (36 months) to develop iOS and the original iPhone hardware. Not sure if you recall, but that device didn't even have copy and paste, video recording or MMS capabilities. Still, to develop the OS and make it compatible with the hardware, it took them 3 years.
    This point is exactly why RIM should have went ahead with a PB OS 2.1 like smartphone. Basically the dev alpha with OS 2.1. This would not only have brought a great product to the market for 2012, but it also would be a device that could be updated to BB10 (just like the PB will be). And then when RIM is done making BB10 great in Q1, they can release the badass OS and hardware.

    I have to agree with Ice. Looking from the perspective of the average user (not us fanboys), people will walk away from RIM in 6 months without something to keep them occupied. Knowing that your dev alpha was going to get the OS 10 update could have done just that.
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    Excellent points veeru789 here is my response.

    1: RIM doesnt have the time so BB10 will be rushed - If that was the case Thorstein would have not delayed the further. His main reason for the delay is to make it complete product. that includes ecosystem. ive checked out few dev comments on twitter recently and they all seem to be committed to RIM despite yesterdays delya. infact they are happy that they have more time and can complete more than 1 app before the launch.
    This is a valid point , developers are excited about having more time to have to create great apps. This is a move that had to be done by RIM in order to do just that allow more exposure to the BB 10 ecosystem so that when it launches it will have enough apps to satisfy the masses. More time equals more apps, and if we want RIM to succeed this has to happen.

    2. customers want it now - may be, but the same customers will flock back to BB if the product is complete. if the product is rushed and incomplete it will actually tarnish the brand further and make a come back more difficult.
    I see first hand weekly the amount of users leaving BlackBerry for an Android or Apple device. In addition those same customers that will most likely be locked into a contract, because they already purchased a new device, and are they really going to fork over another $XXX

    I agree if its anything like the initial release of the PlayBook, and is incomplete it will be a disaster.

    3. RIM should focus on enterprise market - they should and i bet they will. but look at apple. correct me if im wrong, bt dont u think the Iphone and Ipod have actually fuelled sales of MAC books? yes they have. infact Apple has succesfull managed to cross sell producst based on their Ipod/Iphone brand. Enterprises are also slowly adapting to BYOD (Bring your own device) and this is also y BB10 is imp. and its imp to have a finished product with a great ecosystem (APPS). may b not to the tune of apple or droid but a decent ecosystem with core apps being there. for ex skype. if not skype integrate video chat over BBM. BTW BBM works over the Wifi. ive checked it.
    This is correct but RIM does not have a music only device to fuel the sale of a computer they don't have. My point is what worked for Apple will not work for RIM. RIM has catered to the business culture for so many years, Apple has always catered to POP culture. The problem is more than apps and hardware its about having a sexy device, that is "cool" to have. RIM has been making some great efforts recently in marketing to do just that.
    Last edited by ice2921; 06-30-2012 at 05:31 AM.

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    Quote Originally Posted by Joe Jerde View Post
    I have to agree with Ice. Looking from the perspective of the average user (not us fanboys), people will walk away from RIM in 6 months without something to keep them occupied. Knowing that your dev alpha was going to get the OS 10 update could have done just that.
    Well said.

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