BlackBerry has once again won the hearts of the South African youth as it remains the "Coolest Brand" in the Sunday Times Generation Next 2012 brand Survey Awards. In addition, BlackBerry also topped the list of " Coolest Cellphone" and "Coolest High-Tech Gadget". We already know BlackBerry is the coolest smartphone out there and its nice to know our friends in South Africa agree.Winning the eighth annual Generation Next Brand Survey Awards " Coolest Brand", marks the second year in a row that BlackBerry has dominated smartphone popularity in South Africa.
“BlackBerry smartphones are designed to look cool and stylish, yet are packed with excellent features such as social networking and instant messaging”, and “The brand also offers a choice of smartphone models, ranging from full-featured entry level devices right through to premium smartphones, giving users a wide range of choices suitable to their lifestyles and budgets.” says Lanie Visser, RIMS Marketing Director for South Africa.
It's nice to see BlackBerry moving in another positive direction. Take a look at the full press release here