Discuss: BlackBerry Still Coolest Brand In South Africa
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Thread: Discuss: BlackBerry Still Coolest Brand In South Africa

  1. #1
    ice2921's Avatar
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    Discuss: BlackBerry Still Coolest Brand In South Africa

    BlackBerry has once again won the hearts of the South African youth as it remains the "Coolest Brand" in the Sunday Times Generation Next 2012 brand Survey Awards. In addition, BlackBerry also topped the list of " Coolest Cellphone" and "Coolest High-Tech Gadget". We already know BlackBerry is the coolest smartphone out there and its nice to know our friends in South Africa agree.Winning the eighth annual Generation Next Brand Survey Awards " Coolest Brand", marks the second year in a row that BlackBerry has dominated smartphone popularity in South Africa.

    “BlackBerry smartphones are designed to look cool and stylish, yet are packed with excellent features such as social networking and instant messaging”, and “The brand also offers a choice of smartphone models, ranging from full-featured entry level devices right through to premium smartphones, giving users a wide range of choices suitable to their lifestyles and budgets.” says Lanie Visser, RIMS Marketing Director for South Africa.

    It's nice to see BlackBerry moving in another positive direction. Take a look at the full press release here.
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    BoldSheena is offline BlackBerryOS Friend
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    In fact BB has been doing well in Asian markets too. Perhaps, there is a silver lining. RIM needs to have a strong base and loyal users. And I am on of the loyal users...
    BB for life...
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    Goku is offline BlackBerryOS Enthusiast Follow Goku On Twitter Add Goku on Facebook Visit Goku's Youtube Channel
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    With all the bashing and lawsuits as of late, it's nice to hear some good news for a change

    I also do think Heins got the company more focused at the core of the market. RIM's products initially started out as pretty much exclusive to the government/corporate sector. Later on, especially with the launch of the Curve 8300, RIM found itself in the consumer market.

    If they focus on their core market, the corporate and government sector, and now they have increased involvement in police and law sectors. I think they've got a bright future. I also think you can never bet on the consumer market, consumers can change their minds in what is practically an instant. So long as something starts to be trendy, it's not too long until it becomes mainstream and people are moved into the product or service.

    With the corporate and government sectors locked down, enterprises also preferring the BlackBerry solution, they aren't as free willing to change. If a company has been using the RIM 850 and now using BlackBerry 7 devices, that's 10 years of trusted involvement between RIM and the enterprise, they wouldn't wake up one morning and transition over to another platform that easily or quickly. For many sectors the idea of "don't fix whats not broken" holds true. In essence if it works, why change it?
    Joe Jerde likes this.

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    BoldSheena's Avatar
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    Blackberry's bulletproof security has been a problem for govts across the worlds. RIM have agreed to share data but not everywhere. Investors need confidence of the govts and RIM.

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    Goku is offline BlackBerryOS Enthusiast Follow Goku On Twitter Add Goku on Facebook Visit Goku's Youtube Channel
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    Yeah its been a tough situation. In some countries BIS data is not at all encrypted and the carrier has access to all the emails, PIN messages, BlackBerry Messenger messages, etc that you send.

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    F0xx386 is offline BlackBerryOS Friend
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    Hello,This maybe a little late but its important, I remember when I bought my blackberry 8520 on pre-paid and activated my BIS I still got charged. I did some time on google and found that I needed to change my APN to "blackberry.net". This solved the issue, but my carrier was at fault not RIM. Since my getting 9360 the APN configured correctly because users like had a nice "friendly" talk to them. I have since abandoned that carrier plague.If you stop to think how many new users to blackberry may have abandoned RIM becuase of the our idiotic networks (carriers) here its disturbing. Now south africans know its not RIM but the carriers who cheated us when we first hit "search" in google and got charged for it. And bank balance went up they knew they would be caught eventually, but they were thinking its ok because by then a few million zar is in our account and we (carriers) will say to our users "oops" please go to APN on your phone and type this.....There maybe ostrichs in SA but we don't put our head in the sand.

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