After one of the largest gatherings of BlackBerry fans and professionals, at BlackBerry World 2012, RIM's shares see a new 8yr low. One would have to be living under a rock to not to hear the news about RIM's new BB 10 OS, and its new Alpha device
, but it seems as though not everyone excited about RIM's bold new moves. The company's share fell more that 15% in over the past few days, right after the revealing of the Alpha device. Why is that?
The Wrong View
For some reason every analyst and investor seems to think that the Alpha devices is RIM's next smartphone. Did they forget that RIM explicitly stated numerous times that the device was created for the purpose of testing BlackBerry 10 applications. That's it nothing more. It's not a phone, it's not a finished product, it does not run the final BlackBerry 10 software. The device was created to give developers, not consumers, time to get familiar with BB 10. It's a smart move, after all how are you going to develop for a platform you are not familiar with.
The Big Picture
It is important that RIM gets this device out to as many developers as possible if they want more high-quality apps to be made available on their next gen platform. If this device is to be a success they need to have apps and lots of them available immediately upon launch. The device needs to be ready to go from the start, and if that means a delay then so be it. Consumers want a finished product not a fiasco like the initial launch of the PlayBook.
BB 10 will truly be an amazing platform, the key will be in the delivery. Strong and robust apps with extreme hardware is a must, dual core, a high-resolution screen, and lots of memory is something that simply can't be ignored.