The comments that gave birth to the idea that RIM was "giving up" on its consumer market were taken from RIM's CEO Thorsten Heins. When he stated that RIM plans:
"to refocus on the enterprise business and capitalise on our leading position in this segment. [...] We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”
Yes, one could see how these words could translate to RIM giving up on its consumer market However, I think maybe some should have stopped, took a breath, and looked at the big picture before they came to the conclusion that RIM was giving up on its consumer market
The facts are RIM is not giving up on its consumer market. In a response to pocket-lint.com
RIM's managing director of global sales and regional marketing, Patrick Spense stated that:
“The claim that RIM has said it will withdraw from the consumer market is wholly inaccurate,"
Furthermore, RIM's VP Of Developer Relations Alec Saunders responded to the issue with a tweet this morning that stated that the "remarks were wrongly interpreted. We are not leaving the consumer market."