In an effort to promote and demonstrate NFC capabilities, RIM will be upgrading visitors at Dubai's Mobile Show 2012 to OS version 7.1. Visitors will be able to visit RIM's booth and have their OS 7 BlackBerry device upgraded free of charge. In addition RIM will also be giving away programmable NFC key rings that will allow users to enter their BlackBerry pin and share contact information simply by tapping another NFC enabled key ring. RIM has been actively promoting NFC technology since its adaption last year.

If you are able to attend the two day conference here are some key highlights:

April 17th
  • BlackBerry App Developer Masterclass: SanyuKiruluta, Team Lead, Developer Relations, RIM
  • “Why you should create a BlackBerry mobile application for your business” seminar: David Schifman, Director of Developer Marketing, RIM
  • “Near Field Communications”: Mike Al Mefleh, Director of Carrier Product Management, RIM

April 18th
  • “Why developers should integrate messenger and social integration into their apps”: David Schifman, Director of Developer Marketing, RIM
  • BlackBerry App Developer Masterclass: SanyuKiruluta, Team Lead, Developer Relations, RIM
  • “Enterprise Mobility and Multiple Device Management”: Matthew Hands, Enterprise Channel Manager, RIM; and Robert Varty, Territory Sales Manager, RIM