Price Reduction In India, A Marketing Strategy by RIM
Some very good news to all BlackBerry fans out there in India as RIM just marked down the prices of some of their smartphones by up to 26%. Sounds great right? According from RIM, they decided to have this discounted price not entirely because they want to be on top again, but rather, to expand the markets across the globe.
This strategy is a very simple yet an effective way of providing great experience to everyone in India. They have noticed a lot of consumers are younger, so they wanted to make sure that all of them will be able to try and be satisfied with what BlackBerry smartphones can offer. Reducing the price is indeed a risk RIM has to take just to keep up and be available to everybody as much as possible.
These smartphones are the BlackBerry Curve 8520, Curve 9360, Curve 9380 and Torch 9860. All four handsets were earlier available for Rs 10, 990 Rs 19, 990 Rs 18, 990 and Rs 29, 990 respectively but they can now be purchased by up to 26% so you can enjoy the BlackBerry experience.
"RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices," RIM India Managing Director Sunil Dutt said.
Moreover, Dutt mentioned that RIM aims to further uplift the presence and leverage the demand for BlackBerry smartphones.
Even the BlackBerry PlayBook started to be sold at a lower price in December of last year that gave 21% market share in India. It was launched at Rs 27, 990 but can now be purchased for only Rs 13, 990 which is almost more than half of the price.
"The focus is not just on reducing prices, but we want to address a larger number of people and give them the overall experience of BlackBerry. We will continue to focus on bringing locally relevant products, services and applications to Indian consumers," he said.
If they have done that in India, I am pretty sure that there will come a time RIM will follow suit in other countries, such as Canada, U.S., and other Third World Countries. Looking forward to what RIM can offer in the future. This would only mean that RIM is now reaching the hearts of all consumers by cutting down the prices, but still the same top of the line quality to be able to provide the best smartphone experience to everyone across the nation.
Would you want this price reduction in your country? I do!