RIM's New Marketing Plan Includes College Humor
The joys of creative marketing never seem to end, and it seems as though RIM has come along way since its comical Be Bold Team
of cartoon like characters that failed to appeal to today's youth. RIM has taken a beating from the media, journalists and analysts who have had their way with RIM's inability to appeal to its younger consumers.
RIM hasn't taken this lightly and has come out with some weapons of their own. Enter, the dynamic duo, Mr. Amir Blumenfeld and Streeter Seidell. Both are from the popular website collegehumor.com
that provides viewers with endless hours of risqué entertainment. Together they will provide a double threat of humor and "shut down BlackBerry trash talk once and for all."
RIM has not mentioned exactly what roles Amir and Streeter will be playing, but they will be a part of RIM's Challenge Council Project
. The challenge council project is RIM's marketing campaign geared towards youth. Both Amir and Streeter have a large following among teens, and RIM is hoping to capitalize on both men's ability to connect with a younger audience.
One can only imagine whats in store with these guys on board. RIM is making more of an effort to build back its street credibility, and is encouraging people to "check out their bios and sign up to be the first to know when these guys start putting BlackBerry naysayers on blast."