RIM To Launch Second Generation Of BBM Challenge Council
As you may remember, RIM launched the BBM Challenge Council Program in October, which partnered aspiring young adults with some of today's top celebrity influencers, including Whitney Port and Hope Solo. With the success of the program - millions of youth tuned-in and thousands participated - RIM is running a second generation of the BBM Challenge Council.
This generation, called The BlackBerry Challenge Council Project, will be led by popular comedic actors/producers Streeter Seidell and Amir Blumenfeld (best known for MTVís Pranked and CollegeHumor.com). The two comedic actors will challenge todayís youth to compete in a series of five challenges over three months presented through webisodes. With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode will examine a misconception or myth about BlackBerry smartphones and ask participants to help correct it. The webisodes will also highlight core features of the latest line of BlackBerry smartphones such as their social music capabilities and faster web browsing. Winning entries will be awarded prizes including tickets to exclusive events and all-inclusive trips or experiences with their friends.