RIM Wins 2011 Latin America's Frost & Sullivan Award
RIM has recently won an award for Competitive Strategy Leadership. The award given by Frost & Sullivan's Latin America division recognize's RIM's ability to implement competitive market intelligence in Latin America. RIM has recently enhanced its marketing strategy to appeal to more consumers.
Here are some highlights from the press release:
Based on its recent analysis of the mobile device management (MDM) market, Frost & Sullivan recognizes BlackBerryģ maker Research In Motion (RIM) with the 2011 Latin America Frost & Sullivan Award for Competitive Strategy Leadership. The Latin American smartphones market registered sales of 25.8 million units in 2011, representing a 73.5 percent growth rate over 2010. Currently, RIM is the company with the best competitive strategy and capabilities to make the most of the immense opportunities in the MDM market.
RIMís robust competitive strategy leverages its strong client base and brand awareness in the enterprise segment to upsell end-to-end mobile solutions, including leading-edge and highly effective MDM capabilities. RIM is truly a pioneer in terms of MDM and has been delivering top-of-the-line MDM solutions all over the world since 1999.
"In Latin America, RIM has been focused on large enterprise accounts, small and medium businesses (SMBs), as well as government departments to increase their installed base and MDM clients," said Frost & Sullivan Industry Analyst Fernando Belfort "In addition, RIMís acquisition of Ubitexx and its transformation to BlackBerry Mobile Fusion will empower clients to incorporate secure device management for other mobile platforms such as Android and iOS-based devices and tablets, all managed from a single Web-based console."
Due to its strong presence in the MDM markets, RIM is recognized as a leading brand in Latin America among small, medium, and large organizations.
"RIMís impressive client base demonstrates the companyís ability to address the enterprise mobility needs of diverse verticals," noted Belfort. "Clients have a positive perception of RIMís push technology, network and data usage efficiency and effectiveness, access to enterprise applications, and over 500 IT policies available through the companyís BlackBerry Enterprise Server solution."