RIM Offers Free Premium Apps To Customers Following Service Interruptions
We all know the past week was a nightmare for some people in regards to their BlackBerry service. I too was among the ones that experienced this disruption. I believe RIM was working very hard to fix the issues, as its not easy to fix a complex global network like the one RIM has. As you probably know by now RIM has some very angry customers right now, and many were wondering what RIM would do to compensate the users affected by the outage.
Today RIM spoke on the issue of consumer compensation with the following statement:
It seems as though RIM has tried to reach out to both its business customers, and everyday users with this offer. I think this is a great step by RIM, because consumers want to know that they are valued as a customer. The one month free of technical support is a great response to RIMs enterprise customers, and I feel as though its an adequate response. What about you? Do you think that this is too little too late or has RIM done a great job addresses its customers needs?
Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that a selection of premium apps worth a total value of more than US $100 will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions. The apps will be made available to customers over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011.*
“Our global network supports the communications needs of more than 70 million customers,” said RIM Co-CEO Mike Lazaridis. “We truly appreciate and value our relationship with our customers. We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.”
The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th. The selections over this period will include the following (with more to come):
• SIMS 3 - Electronic Arts
• Bejeweled - Electronic Arts
• N.O.V.A. - Gameloft
• Texas Hold’em Poker 2 - Gameloft
• Bubble Bash 2 - Gameloft
• Photo Editor Ultimate - Ice Cold Apps
• DriveSafe.ly Pro - iSpeech.org
• iSpeech Translator Pro - iSpeech.org
• Drive Safe.ly Enterprise - iSpeech.org
• Nobex Radio™ Premium - Nobex
• Shazam Encore - Shazam
• Vlingo Plus: Virtual Assistant - Vlingo
RIM’s enterprise customers will also be offered one month of free Technical Support. Current customers will be offered a complimentary one month extension of their existing Technical Support contract, and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM’s BlackBerry Technical Support Services - Enhanced Support, free of charge. Additional details about the program and information about how to register will be available at www.blackberry.com/enterpriseoffer.
“We are grateful to our loyal BlackBerry customers for their patience,” added Lazaridis. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”
Note to Editors:
Last week, many customers experienced service interruptions and delays over a period of approximately 3 days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and 1 day in the United States. Global teams worked around the clock to contain the issue and minimize the impact to customers as much as possible. As of Thursday, October 13, service levels returned to normal.
* Please note that the availability of this offer will depend on the type of device, operating system version, access to BlackBerry App World and local conditions and/or restrictions.