RIM's backbone has always been heavily based on the business consumer. In the past few months though it seems more than ever that their smartphone competitors believe they can drive business customers to their own platforms and away from RIM. BlackBerry's Official Business Blog recently posted a new article along with two new YouTube videos, which have also been uploaded to BlackBerry's Official YouTube account, that demonstrate RIM's business driven attitude and how their BlackBerry smartphones can help new and current business owners out. Above is part I "Start Your Business" and after the break you'll find part II "Grow Your Business." Both videos are very well done and are brief and to the point.

Directly from the blog:
Since the beginning of this year, we’ve been working with The 99 Percent – a group of very dedicated New Yorkers who are passionate about helping creative workers execute better. At the helm is Scott Belsky, author of “Making Ideas Happen” – a great read for ANYONE with ideas!

Recently, The 99 Percent’s Jocelyn Glei wrote On Keeping it Simple – explaining three different practices that can help simplify everyday tasks, distractions and as Jocelyn writes “brain clutter”.

With all the brain clutter around mobile solutions, we thought we’d simplify things a little bit by creating two new videos explaining how the BlackBerry® solution can help you and your business communicate better. “Start Your Business” and “Grow Your Business” are each tailored to talk you through the different mobile tools that can help you get more done, and simplify your communications.