To go along with the release of a new BBM Beta Build, RIM has made the BBM Social SDK finally available for developers around the world. BlackBerry Messenger is an integral part of the BlackBerry brand and with the addition of the BBM Social Platform to it, it's nice to see RIM's focus become clearer in terms of integration with outside apps. The BBM Social goes hand in hand with the central part of the OS and integrates with other applications to give BBM a broader spectrum of what it can accomplish (Think games, multimedia and GPS services).
So this is actually a huge step in the right direction. It shouldn't be long now till we start seeing some awesome tools and apps integrated with BBM. Check out the link below for more info and to download the BBM Social SDK.