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  1. #1
    AgentBlackBerry's Avatar
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    RIM's New Devices Delayed Due To New Chipset


    Although Thursday's earnings calls definitely left many BlackBerry enthusiasts with a sour taste in their mouth, we did learn a few things about why the new BlackBerry devices are being delayed.

    From the earnings calls:

    We were already well down a development path to the next-generation BlackBerry handsets when we realized that in the US the features and performance arms race demanded that we upgrade the chipset and port BlackBerry to a higher-performance platform. This was an engineering change that affected hardware and software timelines and pushed out entry into carrier certification labs.
    Even though this makes a lot of sense and answers some questions (like the fact that rumors of the Magnum and Dakota have been around for a couple of years now), it also raises a couple other ones. Like for example, what took so long for them to realize "that in the US the features and performance arms race demanded... a higher-performance platform?" Since 2009, Android's platform has been getting exponentially better. And as much as I hate to say it, even earlier, iOS has been at least trying to make these innovations and moving forward.

    The heads at RIM need to be on the same page when it comes to what direction the company's going. Recently, it feels to the average consumer that a certain part of upper echelon wants to move forward and take a few risks while another side is more conservative and focus more on what RIM has done in the past and keep milking that cow as long as possible instead of pushing the envelope forward.

    This last statement is trying to reserve that thought process and convey that RIM is conscience of how far behind they've fallen and that is the first step of any type of recovery: admitting there's a problem.

    That being said, adapting new phones to a new OS and a new chipset (the Qualcomm Snapdragon chipset) is not an easy task. It does present a few time consuming problems which include, but aren't limited to, the actual radio coding, approval from the carriers, and the fact that RIM is adapting a new OS to the GPU feature of the new chipset which will include the "liquid graphics" side of it all.

    According to Mike Lazaridis, the radio code used in this new chipset is some of the best code they've ever written which definitely gives us hope. Since RIM has control over it we should see an improvement in battery life at least (as battery drainage is mostly done by the phone's radio signal).

    Without going into all the technical aspects of it, once the coding is done, integrated, and tested by RIM, it is then sent to each individual carrier to approve and once it does the phone gets released. Carriers thought can take their sweet time approving these devices and unfortunately RIM can't push them to hurry because they don't have much leverage pining carriers against carriers due to their lack of popularity in the current market.

    So that's the thought process and reasoning behind the delay. We all hear RIM is trying and that they're doing the best they possibly can.

    But what do you think, is it too little, too late?
    Last edited by AgentBlackBerry; 06-18-2011 at 08:38 AM.



  2. #2
    ghostryder's Avatar
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    It sure does seem that RIM is, on one hand, trying to rely on past successes while on the other hand, the smaller guys are shouting that things gotta change and they have been yelling that for a long time. The big boys are just starting to hear the small guys now? Reminds me of how AT&T keeps pointing back to the Apple commitment and saying, "yeah, but look what we did", not seeing that it is in the past and cannot seem to turn around to look ahead.

  3. #3
    Poita316's Avatar
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    So does this mean devices like the 99** series are going to be delayed even more?
    Maybe I didn't get it, but isn't delaying one of the problems RIM is having now? I mean, look at the Playbook or upcomming models this year... I don't think RIM has enough "fanbase" to delay longer. I think a lot of users will jump ship to others if it takes to long for new devices to be released.



  4. #4
    sabisgeek's Avatar
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    Quote Originally Posted by Poita316 View Post
    So does this mean devices like the 99** series are going to be delayed even more?
    Maybe I didn't get it, but isn't delaying one of the problems RIM is having now? I mean, look at the Playbook or upcomming models this year... I don't think RIM has enough "fanbase" to delay longer. I think a lot of users will jump ship to others if it takes to long for new devices to be released.
    If RIM doesn't deliver soon, I'll be one of the first to leave. Apple's iPhone is eating up RIM's fanbase, and investors are calling it quits. The new Androids aren't helping either, and neither is RIM delaying what is definitely their last shot to get back on top. In my opinion, RIM's hit a dead end, and I don't think they will be able to keep up with the competition with their current way of doing things.
    Last edited by sabisgeek; 06-18-2011 at 05:35 AM.

  5. #5
    Poita316's Avatar
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    Quote Originally Posted by sabisgeek View Post
    If RIM doesn't deliver soon, I'll be one of the first to leave. Apple's iPhone is eating up RIM's fanbase, and investors are calling it quits. The new Androids aren't helping either, and neither is RIM delaying what is definitely their last shot to get back on top, or even in ther middle. In my opinion, RIM's hit a dead end, and I don't think they will be able to keep up with the competition.
    I feel somewhat the same.
    I jumped from Nokia to RIM because I wanted a compacter, faster and more sollid smartphone. Those Communicators (9*** series and E90) where big! Tried a BB and loved it from that moment on.
    I don't like iPhones (had one a month and sold it) yet Androids I never used.
    I agree, delaying more / longer will be a potential nail in the coffin, which I hope doesn't happen. I don't see them go belly up soon, plenty of cash and no debt, but it will be a hard fight to maintain a secure #3 spot before WM and Nokia start spitting out new devices.
    Nokia is making a smart move, the first WM devices will be launched in The Netherlands, then UK and 4 other countries. Nokia finds The Netherlands (my lovely country) as one of Europes most important markets. And by going to Europe first, they might deliver a blow to RIM who are trying to take a bit of the European market.
    *looks at his Nokia 6310i* Those where the day's... A sollid device built to be used for years.



  6. #6
    Joe Jerde's Avatar
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    This is common in many instances in business. The guy out in front doesn't feel rushed to put out new products. So the guy behind who is going at full speed eventually catches up and takes some to the frontrunners business. This happens in all worlds of business.

  7. #7
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    Blackberry catch up ?

    I like Blackberry & this is my fifth Blackberry a Bold 9650. I would like to stay with them because of all the stuff I have gotten for the Blackberry's charging pod's / cases / power cord's / car charger's & other things. My carrier will have 4G up & running by Nov in my area & when that happens it will be hard for me to stay with Blackberry because none of us even has any idea when Blackberry will have 4G. Rim would had been better off up dating there aging phone line up instead of all that man power in the play books that they put on the market to soon come on Rim they don't even have email. The management at Rim screwed up big time & while Rim is trying to catch up the other company's aren't going to be setting still.
    Last edited by jerry12; 06-18-2011 at 08:16 PM.

  8. #8
    ggr-storm1 is offline BlackBerryOS Noobie
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    Personally, I blame everything on Mike Lazaridis. Who does he think he is fooling, other than himself. The other day, he is on the record for saying that the QNX OS will be available as soon as the phones are fitted with dual core processors sometime in 2012. Hello! Some Android phones are already sporting dual core processors; the Iphone 4s/5 is about to come out with a dual core processor; and the Motorola Titan is a quad core that will probably be around in 6 months time. So I'm supposed to wait longer for Rim, and settle with one of these upcoming devises that runs an already outdated and uninspiring OS 7.0, which is really 6.5, until sometime during the end of 2012? Sorry. I'm through with this company. I was loyal, updated to the Storm 2, but I'm already set on getting ready the Samsung Galaxy s2. Goodby Rim.

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