RIM unveils Built for BlackBerry program
RIM has just introduced a new Built For BlackBerry program that will help make sure that verified and approved third party manufacturing partners deliver specifically designed accessories for BlackBerry smartphones and the BlackBerry PlayBook.
RIM details the program as offering, “technical, strategic, and marketing support” to members of the program, in addition to a snazzy Built For BlackBerry logo that will appear on accessory packaging. RIM may be planning on taking a percentage of the sales in exchange for manufacturers using the Built For BlackBerry logo, much like Apple does with their Made For iPod/iPhone program.
Here is RIM's announcement...
"Today, Research In Motion launched the Built For BlackBerry Program, a new initiative that brings RIM together with select market-leading brands in the development of accessories and peripherals. Built For BlackBerry products are specifically designed to work with BlackBerry smartphones and the BlackBerry PlayBook tablet. The program will offer technical, strategic and marketing support, allowing members to complement the BlackBerry portfolio with exciting accessories.
At launch, members in the Built For BlackBerry Program will include: Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota and Trexta. These members are brand leaders in their markets and offer products that appeal to a wide range of BlackBerry customers. Approved products can be identified by the Built For BlackBerry logo appearing on member packaging and marketing material. Learn more about the Built for BlackBerry program by visiting... www.builtforblackberry.com."