If you haven't checked out BlackBerry's BBM Hero video collection you definitely need to. The videos point out how different people all over the world use BBM to their advantage. This latest video shows off BBM's awesome features and how one creative guy has managed to put them to great use.
Sherman Patrick is a property broker from Malaysia who turns into one of the area's hottest DJs by night. DJ Fracture, as he's known, has over 1,000 BBM contacts that he keeps in the loop with his latest gigs and promotions using BBMs and Broadcast Messages (An actual cool use of Broadcast Messages!). All his BBM contacts also get awesome perks like free admission to the clubs he DJs at, free drinks, shots; etc with one requirement. They must flash their BlackBerry devices at the front door. Now THAT is awesome.