I believe it is a very solid move by RIM. If they bring their BBM to a broader audience, it will show that they have genuine interest in what the end user wishes as well as what their company represents. BBM went from being a business oriented form of communication, to the new age addition to a world fully connected to a plethora of social networking sites.
I have all 3 major OS's, an iPhone 3GS, 3 Android devices, 2 Blackberry devices. I switch phones rather often due to being a customization fiend, so having all my BBM contacts whether it be business oriented or not, is always a true benefit across all platforms. This would definitely push more people to get an actual device with the BBM integrated, instead of having to do the reach around with another device. But even if it was a 2$ application, I am sure they will see HUGE profit from wherever they place the BBM application.
I mean, there are enough chat app's that are availible for more companies (eg Whatsapp, wich you can use on iPhone, Blackberry and Android) that are simmilar to BBM.
Here, in The Netherlands, all 12 yr olds (yeah I know, creepy to see) are walking around with Blackberry BECAUSE of BBM. They dont get the concept of what a blackberry can do / is besides BBM.
So if you would allow BBM to be used on Apple or Android, you will miss out on a whole group that will go and get some other "trendy gadget" like an iPhone because you are loosing an argument to get a Blackberry.
"Why don't you get an iPhone?" I want to ping. "Well, BB was in a drunk mood and released BBM on iPhone aswell" So you mean I can have that sweet *** interface with 32GB memory, a big screen to watch movies on, play cool games, a cool MP3 player AND have BBM? "Yes you can" Oh well, Ill have the white one then...
Id never trade my BB for anything, but there is a big group that is sensitive to trends and would switch from brand A to B in the blink of an eye because they found something they like. BBM is what keeps RIM apart from the rest for this group.
I think its a bad idea, even if it´s a stripped version.
My posse agrees::ernie::::cookie::::thecount::::elmo::::big bird::::kermit::::grover:::scar::::bert::
In a personal note, I do not agree with the way the Blackberry has transformed from being a business oriented product, to a social networking phenomenon in itself. But as a company, I would love for this transition because it showcases and brings in bigger business, bigger business ventures and the ability to be flexible in a wide variety of markets. Being one dimensional makes you the best at what you do, and RIM does security, email, business, among many other things very well.
On the flip side, that is also the safe way to maintain a small percentage of a market, where expanding showcases all sorts of opportunities. As far as the statement of BBM separating the BB's from the rest of the cell phone market, that is just not true. You mentioned Whatsapp, which has a very solid base to it even though it is a third party app and it is distributed to 4 major OS's. Imagine what a big company could benefit and the exposure their phones could showcase, by releasing BBM to these major markets.
It is completely asinine to assume the company could maintain to one aspect of an area, without finally caving into the pressures of what the end consumer wants. This is not Apple, this is a company that has actually listened to what thousands, upon thousands of users have been wanting and other OS users have been craving. To fill in a specific demand, will put them in the position they may have wanted to be in for quite some time.
I despise walking down the street and seeing kids utilizing a smart phone such as the BB for just BBM, because SMS works, MMS works, phone calls work, and there are many other options on these phones. But being a tech person, this is just another transformation.
well ,there goes the biggest reason i bought a blackberry. shame
This is going to have very little affect on RIMs market share or even its user base. Bottom line is, although that BBM is a great chat program its not the major deciding factor among the vast majority of blackberry users. Perhaps a major change in the OS or RIMS security model may have a bigger affect on peoples opinion. Just my two cents.
although they still lack variety the upcoming devices significantly reduces the gap between RIM and the competition. if the bbm releases after them i don't think any BB users will even care, they'll be too busy playing with their new toys