RIM Brings it Hard with BlackBerry Messenger
Got BlackBerry Messenger on the brain??? Well, RIM sure does. Its seems that RIM has launched a hard campaign with BlackBerry Messenger as its main weapon. BlackBerry Messenger, or BBM as we call it, is a device PIN messaging system that is unique to BlackBerry's. In the recent past RIM has been doing quite a job of pumping up their BlackBerry Messenger.
We have seen signs around about BBM and connecting with friends and family. We have also seen BBM barcodes scattered around town and posted at events. Even just recently we have seen the BBM reports about the WorldCup. RIM used these reports to brag about their high BBM traffic numbers.
So why is RIM hinting at BBM so hard? Check out the rest of the videos and let us know what you think.