Exclusive: RIM Renames Leaked BBX Phone As The BlackBerry "Surfboard"
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Thread: Exclusive: RIM Renames Leaked BBX Phone As The BlackBerry "Surfboard"

  1. #1
    Joe Jerde's Avatar
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    Exclusive: RIM Renames Leaked BBX Phone As The BlackBerry "Surfboard"



    It turns out all that extra bezel space we saw on the leaked BlackBerry "London" pic serves an alternative purpose, and as you can see from the pic above it was only natural that RIM rename this device as the BlackBerry "Surfboard." And as always, it's good to see Mike Lazaridis get his "feet wet" and go hands-on again in the testing of new BB devices. Rumor also has it that RIM already acquired sponsors such as BodyGlove and BillaBong to showcase the device in the next Surf-fest USA competition! Surf's up, dudes and dudettes!

    Update: TechCrunch verifies that RIM filed for the BlackBerry Surfboard trademark in the Canadian Intellectual Property Office in July 2010, and has been sitting on it ever since.
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  2. #2
    MikeOWaterloo is offline BlackBerryOS Friend
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    And it's waterproof!
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  3. #3
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    I have such a love/hate relationship with RIM's branding team. On one hand I love the names Bold, Torch, Curve but on the other hand names like Style and the fact that they named the 9850/9860 the Torch as well (I will never let that go) kills me...

    I gotta be honest, I hate this name and hope it changes before release. I pray it does. The BlackBerry Surf would sound better than Surfboard... Come on...
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    Joe Jerde's Avatar
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    The name "London" just doesn't sound like a name for a phone. Just doesn't appeal.

    I could go with BlackBerry "Surf."
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    AgentBlackBerry's Avatar
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    Or we could just take Google's food branding and go with Surf n Turf
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    Joe Jerde's Avatar
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    Update: TechCrunch verifies that RIM filed for the BlackBerry Surfboard trademark in the Canadian Intellectual Property Office in July 2010, and has been sitting on it ever since.

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