BBX To Leapfrog The Competition, Says RIM Co-CEO Jim Balsillie
We have know for a while now that RIM has been working on their next generation BlackBerry OS called BBX. However, we were still unsure of its real name, and what exactly it would be capable of. So like many we have been patiently waiting for more information regarding BBX. Needless to say, we were very excited to hear the latest news regarding the BBX platform.
In an interview with the Financial Post RIMs Co-CEO Jim Balsillie, said a few interesting things. The first thing he said and probably the most important thing, was the name of BBX. According to the FP, BBX is what Balsillie said would bring RIM back in to the spot light. The second thing that Balsillie said that really got everyone excited was what he said regarding tomorrows DevCon.
We’ve leapfrogged everyone with what we’re announcing [on Tuesday] and you’re going to see it on display,
Balsillie also commented on RIM's history.
We built an engine back in the mid-90s that served us incredibly well for 15 years, and in the past couple of years, we’ve had to build the engine of the future while still driving the engine we’ve got.”
“We’ve completely had to re-engineer ourselves for the future,”
These were actually two very profound statements. The first statement is the whole reason why BlackBerry is what it is today, because it was built such on a solid engine. The second statement is profound because it address the questions we as consumers have been asking for months, like why cant RIM move past the same old devices and software, and Why cant RIM's upper management get this. Well apparently they do as they have completely re-engineered themselves for the future. Things are looking better for RIM.
We are all really excited about what tomorrows DevCon has to offer. We will keep you posted through out the day so stay tuned for more new.