App store optimization is one of the key factors of mobile app marketing. It is a procedure that is leveraged by the usage of appropriate keywords to improve the visibility of an app in the app store. Yes, it is very much similar to Search Engine Optimization (SEO), a process that is being widely used by online businesses to grab the top slots on the web search engines.

Before plunging on to the answers to ‘How to’ of the keywords, we would first go through the 'Why' should you make considerable efforts towards selecting right keywords; a critical component of App Store Optimization.